by Chan Lai Yee, Lily, Cheung Siu Cheong. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2000. / Includes bibliographical references (leaves 93-94). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF FIGURES --- p.vi / LIST OF TABLES --- p.vii / ACKNOWLEDGMENT --- p.viii / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- STOCK TRADING IN HONG KONG --- p.3 / Service Providers --- p.4 / Industry Development --- p.4 / Characteristics of Retail Investors in Hong Kong --- p.5 / Chapter III. --- INTERNET IN HONG KONG --- p.10 / Internet Penetration in Hong Kong --- p.10 / Profile of Cyberbuyers in Hong Kong --- p.10 / Chapter IV. --- ONLINE STOCK TRADING IN THE UNITED STATES --- p.12 / A Promising Trend --- p.12 / Opportunity is also Threat --- p.13 / Chapter V. --- ONLINE STOCK TRADING IN HONG KONG --- p.14 / Comparison with Conventional Stock Trading --- p.14 / Current Marketing Mix of Online Stock Trading Companies in Hong Kong --- p.17 / Profiles of Major Online Stock Trading Companies in Hong Kong --- p.24 / Chapter VI. --- METHODOLOGY --- p.30 / Perceptual Mapping --- p.30 / Survey Design --- p.37 / Sampling --- p.38 / Data Collection --- p.39 / Data Analysis --- p.39 / Chapter VII. --- FINDINGS AND INTERPRETATION --- p.44 / Demographics of Respondents --- p.44 / Determination of Dimensions of the Map --- p.45 / The Perceptual Map --- p.46 / Relationship between Intention and Overall Attitude --- p.47 / Chapter VIII. --- RECOMMENDATIONS --- p.49 / Quality of Web --- p.49 / Quality of Transaction --- p.53 / Other Recommendations --- p.54 / Chapter IX. --- LIMITATIONS OF RESEARCH --- p.56 / Potential Problems with Factor Analysis --- p.56 / Convenient Sampling --- p.56 / Sample Size --- p.57 / Respondents' Insufficient Knowledge --- p.57 / Companies Selection --- p.58 / Chapter X. --- CONCLUSION --- p.59 / APPENDIX I: PROFILE OF RETAIL INVESTORS --- p.61 / APPENDIX II: THE QUESTIONNAIRE --- p.63 / APPENDIX III: MAIN PAGES OF SELECTED ONLINE STOCK TRADING COMPANIES --- p.73 / APPENDIX IV: SPSS OUTPUT --- p.79 / APPENDIX V: DEMOGRAPHICS OF RESPONDENTS --- p.87 / APPENDIX VI: PERCEPTUAL MAP FOR MAJOR ONLINE STOCK TRADING COMPANIES IN HONG KONG --- p.91 / BIBLIOGRAPHY --- p.93
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_322917 |
| Date | January 2000 |
| Contributors | Chan, Lai Yee Lily., Cheung, Siu Cheong (Siu Cheong Wilson), Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, viii, 94 leaves : ill. ; 30 cm. |
| Coverage | China, Hong Kong, China, Hong Kong, China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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