The main goal of the diploma thesis is to identify the main consumer segments in the consumer goods market. The main segments are created on the basis of consumer research and also by the established hypotheses that are validated in the work.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:376177 |
| Date | January 2018 |
| Creators | PARÝZKOVÁ, Markéta |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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