Online Grocery shopping in Sweden : Identifying key factors towards consumer’s inclination to buy food online. Lessons learned from Västerås

Description

The purpose of this master thesis is to identify factors influencing consumer’s intention to use Internet when buying food online. The focal aspects of the study will be service and product quality in order to assess their influence on the consumer’s intention to buy food online.

Links & Downloads

1. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-19333

Tags

Internet grocery shopping

product quality

service quality

and consumer buying decision

Additional Fields

Identifer	oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mdh-19333
Date	January 2013
Creators	Phoosangthong, Nakkarin, Cimana, Emmanuel
Publisher	Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik
Source Sets	DiVA Archive at Upsalla University
Language	English
Detected Language	English
Type	Student thesis, info:eu-repo/semantics/bachelorThesis, text
Format	application/pdf
Rights	info:eu-repo/semantics/openAccess