by Chung Kai-Ho, Fung Wai-Chung. / Includes questionnaire. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves 78-79). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vi / LIST OF FIGURES --- p.vii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Background --- p.1 / Objectives of This Study --- p.2 / Chapter II. --- THE FEATURES OF PRIORITY BAKING SERVICES --- p.4 / The General Features of Priority Banking Services --- p.4 / Financial Benefits --- p.4 / Convenience & Efficiency --- p.4 / Personal Care --- p.5 / Product Features of the Five Subject Banks --- p.5 / Hong Kong Banks - Asset Vantage Account --- p.5 / Hang Seng Bank - Bank Smart Account --- p.6 / Standard Chartered Bank - Priority Banking --- p.7 / Yien Yieh Bank - Prestige Bank Account --- p.7 / Belgian Bank - Premier Banking --- p.8 / Pricing Features of the Five Subject Banks --- p.9 / Chapter III. --- CONCEPTUAL FRAMEWORKS --- p.10 / Introduction --- p.10 / Perceptual Map by Factor Analysis --- p.10 / Theory of Reasoned Action (TORA) --- p.11 / Chapter IV. --- METHODOLOGY --- p.15 / Interviews --- p.15 / Sample and Sampling Procedure --- p.15 / Data Collection and Questionnaire --- p.15 / Operationalization --- p.17 / Section One --- p.17 / Section Two --- p.18 / Data Analysis --- p.19 / Chapter V. --- RESULTS --- p.20 / Perceptual Map by Factor Analysis --- p.20 / Factor Analysis --- p.20 / Perceptual Mapping --- p.22 / Factors Affecting Customer Intention to Subscribe Priority Banking Services --- p.26 / The Original Model --- p.26 / The Reduced Model --- p.29 / Chapter VI. --- CONCLUSION & MANAGERIAL IMPLICATIONS --- p.32 / Managerial Implications - Perceptual Map by Factor Analysis --- p.32 / Market Positioning Target --- p.32 / Recommend Strategies --- p.33 / Hong Kong Banks - Asset Vantage Account --- p.33 / Hang Seng Bank - Bank Smart Account --- p.35 / Standard Chartered Bank - Priority Banking --- p.36 / Yien Yieh Bank - Prestige Bank Account --- p.37 / Belgian Bank - Premier Banking --- p.37 / Managerial Implications - Structural Equation Modeling --- p.38 / Limitations of the Study --- p.40 / APPENDIX --- p.41 / BIBLIOGRAPHY --- p.78
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_322091 |
| Date | January 1998 |
| Contributors | Chung, Kai-Ho., Fung, Wai-Chung., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, vii, 79 leaves : ill. ; 30 cm. |
| Coverage | China, Hong Kong, China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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