published_or_final_version / Social Sciences / Master / Master of Philosophy

published_or_final_version / Business Administration / Master / Master of Business Administration

by Sum Kwok-fong, Louisa [and] Wong Wai-ling, Jacqueune. / Bibliography: leaf 63 / Thesis (M.B.A.)--Chinese University of Hong Kong, 1985

by Leung Koon-keung Jack. / Bibliography: leaf 54 / Thesis (M.B.A.)--Chinese University of Hong Kong, 1982

Summary in Chinese. / Thesis (M.B.A.)--Chinese University of Hong Kong. / Bibliography: leaves 154-156.

published_or_final_version / Housing Management / Master / Master of Housing Management

published_or_final_version / Business Administration / Master / Master of Business Administration

by Lim Tun-Hung & Lo Wai Man. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1987. / Bibliography: leaves 56-58.

by Chow Kar Tak, Kelly, Chan Wai Shing, Cheung Wai Hung, Daniel. / Includes questionnaire in Chinese. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1995. / Includes bibliographical references (leaves [33]-[35]). / Chapter 1. --- Introduction --- p.1 / Chapter 2. --- The Room Air Conditioners Market in Hong Kong and Zhu Hai --- p.3 / Chapter 3. --- Sample Characteristics --- p.4 / Chapter 4. --- Choice Criteria of Room Air Conditioning Units --- p.7 / Chapter 4.1 --- Country of Brand --- p.12 / Chapter 4.2 --- Country of Production --- p.15 / Chapter 4.3 --- Price --- p.20 / Chapter 4.4 --- Quietness --- p.22 / Chapter 4.5 --- Reliability --- p.23 / Chapter 4.6 --- Additional Features --- p.24 / Chapter 4.7 --- Size --- p.25 / Chapter 5. --- Conclusion --- p.26 / Appendix A -List of Tables / Appendix B -Reference / Appendix C - Survey Questionnaire for Hong Kong / Appendix D - Survey Questionnaire for Zhu Hai

by Chung Kai-Ho, Fung Wai-Chung. / Includes questionnaire. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves 78-79). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vi / LIST OF FIGURES --- p.vii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Background --- p.1 / Objectives of This Study --- p.2 / Chapter II. --- THE FEATURES OF PRIORITY BAKING SERVICES --- p.4 / The General Features of Priority Banking Services --- p.4 / Financial Benefits --- p.4 / Convenience & Efficiency --- p.4 / Personal Care --- p.5 / Product Features of the Five Subject Banks --- p.5 / Hong Kong Banks - Asset Vantage Account --- p.5 / Hang Seng Bank - Bank Smart Account --- p.6 / Standard Chartered Bank - Priority Banking --- p.7 / Yien Yieh Bank - Prestige Bank Account --- p.7 / Belgian Bank - Premier Banking --- p.8 / Pricing Features of the Five Subject Banks --- p.9 / Chapter III. --- CONCEPTUAL FRAMEWORKS --- p.10 / Introduction --- p.10 / Perceptual Map by Factor Analysis --- p.10 / Theory of Reasoned Action (TORA) --- p.11 / Chapter IV. --- METHODOLOGY --- p.15 / Interviews --- p.15 / Sample and Sampling Procedure --- p.15 / Data Collection and Questionnaire --- p.15 / Operationalization --- p.17 / Section One --- p.17 / Section Two --- p.18 / Data Analysis --- p.19 / Chapter V. --- RESULTS --- p.20 / Perceptual Map by Factor Analysis --- p.20 / Factor Analysis --- p.20 / Perceptual Mapping --- p.22 / Factors Affecting Customer Intention to Subscribe Priority Banking Services --- p.26 / The Original Model --- p.26 / The Reduced Model --- p.29 / Chapter VI. --- CONCLUSION & MANAGERIAL IMPLICATIONS --- p.32 / Managerial Implications - Perceptual Map by Factor Analysis --- p.32 / Market Positioning Target --- p.32 / Recommend Strategies --- p.33 / Hong Kong Banks - Asset Vantage Account --- p.33 / Hang Seng Bank - Bank Smart Account --- p.35 / Standard Chartered Bank - Priority Banking --- p.36 / Yien Yieh Bank - Prestige Bank Account --- p.37 / Belgian Bank - Premier Banking --- p.37 / Managerial Implications - Structural Equation Modeling --- p.38 / Limitations of the Study --- p.40 / APPENDIX --- p.41 / BIBLIOGRAPHY --- p.78