Wong King Yin. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2006. / Includes bibliographical references (leaves 79-83). / Abstracts in English and Chinese; questionnaires in Chinese. / Abstract (English) --- p.2 / Abstract (Chinese) --- p.3 / Dedication --- p.4 / Acknowledgements --- p.5 / Table of Contents --- p.6 / Chapter Chapter 1 --- Introduction --- p.8 / Chapter 1.0 --- Overview --- p.8 / Chapter 1.1 --- Background --- p.8 / Chapter 1.2 --- Research Objectives --- p.11 / Chapter 1.3 --- Expected Contributions --- p.11 / Chapter 1.4 --- Organization of the Thesis --- p.12 / Chapter Chapter 2 --- Literature Review & Research Model --- p.14 / Chapter 2.0 --- Overview --- p.14 / Chapter 2.1 --- Literature Review on Embarrassment --- p.14 / Chapter 2.1.1 --- Embarrassment and Its Antecedent --- p.14 / Chapter 2.1.2 --- Embarrassment and Its Subsequent Behavioral Tendency --- p.24 / Chapter 2.2 --- Conceptual Definitions --- p.35 / Chapter 2.2.1 --- Consumer Embarrassment --- p.36 / Chapter 2.2.2 --- Cross-selling --- p.37 / Chapter 2.2.3 --- Helping Behavior --- p.38 / Chapter 2.3 --- Hypothesis --- p.40 / Chapter Chapter 3 --- Research Methodology --- p.44 / Chapter 3.0 --- Overview --- p.44 / Chapter 3.1 --- Research Design --- p.44 / Chapter 3.2 --- Pretest --- p.45 / Chapter 3.2.1 --- Embarrassing Product --- p.46 / Chapter 3.2.2 --- Scenario Development --- p.47 / Chapter 3.2.3 --- Questionnaire Development --- p.48 / Chapter 3.2.4 --- Experimental Setting --- p.51 / Chapter 3.3 --- Main Study --- p.52 / Chapter 3.3.1 --- Participants --- p.52 / Chapter 3.3.2 --- Materials --- p.52 / Chapter 3.3.3 --- Scenarios --- p.53 / Chapter 3.3.4 --- Manipulation Checks --- p.54 / Chapter 3.3.5 --- Dependent Measures --- p.56 / Chapter 3.3.6 --- Procedures --- p.56 / Chapter Chapter 4 --- Results And Discussion --- p.58 / Chapter 4.0 --- Overview --- p.58 / Chapter 4.1 --- Reliability of Scales --- p.58 / Chapter 4.2 --- Manipulation Checks --- p.59 / Chapter 4.3 --- Hypotheses Testing --- p.60 / Chapter 4.4 --- Discussion --- p.62 / Chapter Chapter 5 --- Conclusion --- p.64 / Chapter 5.0 --- Overview --- p.64 / Chapter 5.1 --- Contributions --- p.64 / Chapter 5.1.1 --- Theoretical Contribution --- p.64 / Chapter 5.1.2 --- Managerial Contribution --- p.66 / Chapter 5.2 --- Limitations --- p.67 / Chapter 5.3 --- Future Research Directions --- p.68 / Chapter 5.3.1 --- Embarrassing Product Typology --- p.68 / Chapter 5.3.2 --- Coping Strategies to Embarrassment and Fear of Embarrassment --- p.69 / Chapter 5.3.3 --- Coping Strategic Inclinations to Embarrassment --- p.70 / Chapter 5.4 --- Conclusion --- p.71 / Appendices --- p.73 / Appendix I - Booklet for Main Study --- p.73 / Appendix II - Booklet For Manipulation Checks --- p.76 / References --- p.79
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_325779 |
| Date | January 2006 |
| Contributors | Wong, King Yin., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Source Sets | The Chinese University of Hong Kong |
| Language | English, Chinese |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, 83 leaves ; 30 cm. |
| Coverage | China, Hong Kong, China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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