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International market segmentation : a comparison of alternative segmentation approaches applied to the European yoghurt market

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Identiferoai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:270248
Date January 1999
CreatorsValli, Carlotta
PublisherUniversity of Reading
Source SetsEthos UK
Detected LanguageEnglish
TypeElectronic Thesis or Dissertation

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