This study concentrates on the role of cooperatives in Local Economic Development (LED) and the creation of sustainable jobs. In ascertaining this role, it was imperative that the study also examine the participant’s perceptions and attitudes as the drivers in attaining the sustainable livelihoods; where their desire, their beliefs and their perceived social norms are examined. In line with the examination of the participant’s perceptions and attitudes as the drivers in attaining the sustainable livelihoods, we have also identified the drivers or catalyst to really changing the behaviour and/or performance and really taking action. Motivation of this study is that the participants and LED officials will learn from the lessons that are identified. Lessons can be learned from our history in South Africa that through dedication and sustained motivation goals can be realised. Motivation and commitment are therefore important in strengthening the foundations of cooperative development towards job creation; where social capital is the driver of commitment and motivation and should be promoted as such. Through the cooperation that is inherent in cooperatives people pull together towards realising their dreams. The sustainable jobs are however not attainable at this stage of cooperative development but strong foundations are however being built to realise these goals in the near future. Unemployment is a big problem that policy makers are looking for solutions to, and hence the development of policy measures like the Cooperative Policy to address poverty through creation of cooperatives. These cooperatives collectively benefit the members and create a platform for mutual cooperation. Self-motivation and ‘Ubuntu’ need to be ingrained more in our culture and find a ‘new meaning’. There is a role for social capital and the unity that is within ‘Ubuntu’ to really be used as the undoubted asset that it is. Social capital can be seen as the driver of commitment and motivation. This can also be seen in the Mutual Incentives Theory’ (MIT) of motivations to participate developed by Birchall and Simmons, as meaningful participation can be motivated by three variables. These variables are shared goals, shared values and sense of community. These three variables are all integrated in social capital; where social capital could be seen as the common denominator. Such conclusions about the importance of social capital in driving meaningful participation in cooperatives should be widely acknowledged. The promotion of social capital in all its forms should be wide spread and it should form part of the basis for solutions to cooperative development.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:nmmu/vital:21013 |
| Date | January 2015 |
| Creators | Ramncwana, Zukiswa |
| Publisher | Nelson Mandela Metropolitan University, Faculty of Business and Economic Sciences |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis, Masters, MA |
| Format | 60 leaves: color maps, pdf |
| Rights | Nelson Mandela Metropolitan University |
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