Abstract
Taiwan corporations must maintain sustainable competitive advantage in the competitive global market to cope with the deteriorated industry environment in Taiwan. This research concentrates on exploring toy industry¡¦s investing process, and operating strategy in mainland China.
All multinational enterprises entering China must be aware that even with cheaper labor and land cost, from 1986 to 2004, less then twenty years of rapid changes in China¡¦s toy industry, China is still a fast changing and competitive area for industry development. Based on the study of Company A¡¦s operation, one of the major purpose of this research is to provide corporate strategies for those industries that are interested in entering China, as well as toy industries that are currently in operation.
Furthermore, as far as China investment, existing studies only focused on the entry mode; however, the results of these studies did not provide enough experience since most industry¡¦s investment in China is only at the introduction stage. However, since toy industry requires massive labor and is more competitive with Hong Kong¡¦s factories, both Taiwan and Hong Kong enterprises obtain complete operating experiences; and therefore provide valuable studies.
The study of Company A has achieved the following conclusions:
1. Industry¡¦s moving outward is due to inconsistency of corporate value and society value in the economic region. Enterprises¡¦ operating strategy is to achieve society value, create customer value, and satisfy employee value in order to accomplish corporate value.
2. Time-based competitive advantage is to apply the concept of competitive advantage into dynamic operation strategy. Efficiency is the success factor of achieving competitive advantage.
3. Acknowledging industry mind-set, meaning to realize, to assume, and to expect specific industry in order to decide how corporate could increase value and to compete with others.
4. Local advantage is more important than core competencies.
5. Taiwan¡¦s industry should merge with area economic, for example, Taiwan-Shanghai, Taiwan-Shenzhen, Taiwan-Xiamen, to avoid Taiwan¡¦s industry become isolated from clusters.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0805104-163322 |
| Date | 05 August 2004 |
| Creators | Yang, Wei-chien |
| Contributors | James C.T. Lee, Henry Y. Lo, David Shyu |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0805104-163322 |
| Rights | unrestricted, Copyright information available at source archive |
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