by Mui Yuet-sheung. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1991 / Includes bibliographical references. / EXECUTIVE SUMMARY / ACKNOWLEDGEMENT / CHAPTER / Chapter I: --- INTRODUCTION / Operation of Credit Card System / Role of Visa and MasterCard International Inc. / Chapter II: --- BUSINESS REVIEW / Historical Development of VISA and MasterCard / Development of Credit Card Business in Hong Kong / Development of Credit Card Business in China / Chapter III： --- OBJECTIVES AND METHODOLOGY / Hypothesis / Objectives / Methodology / Chapter IV: --- RESEARCH FINDINGS AND ANALYSIS / Marketing Strategies on Credit Card Products Employed by Banks in Hong Kong and China / Product Strategy / Pricing Strategy / Promotion Strategy / Distribution Strategy- / Operating System of Credit Card Business in Hong Kong and China / Credit Approval / Authorisation / Settlement / Credit and Security Control / SWOT Analysis / SWOT Analysis of Card Business in China / SWOT Analysis of Card Business in Hong Kong / Chapter V: --- COMPARISON BASED ON MCGUIGAN MODEL / McGuigan's Conceptual Market Performance Model / Market and Environmental Conditions / Market Structure / Market Conduct / Market Performance / Chapter VI: --- CONCLUSION AND FUTURE DEVELOPMENT / APPENDICES / Chapter Appendix I: --- Historical Development of VISA and MasterCard / Chapter Appendix II : --- Development of Credit Card Business in Hong Kong / Chapter Appendix III : --- Development of Credit Card Business in China / Chapter Appendix IV : --- Questionnaire Design (English and Chinese Version) / Chapter Appendix V : --- Background Information of Interviewees / Chapter Appendix VI : --- Interview Question Lists / Chapter Appendix VII : --- Different Credit Cards in Hong Kong / Chapter Appendix VIII : --- Different Credit Cards in China / BIBLIOGRAPHY
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318712 |
| Date | January 1991 |
| Contributors | Mui, Yuet-sheung., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, [vii], 87, [43] p. : ill. (some col) ; 30 cm. |
| Coverage | China, Hong Kong, China |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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