This study analyzes crisis communication strategy of a Chinese multinational technology enterprise on social media and tests the effectiveness of the crisis response. This study conducts quantitative analysis on two social media crises experienced by Huawei Technologies Co. Ltd in 2017. The analysis uses Situation Crisis Communication Theory (SCCT) as the theoretical framework, and proposes advices of crisis management for multinational technology enterprises in emerging countries represented by Huawei. The results show that when multinational technology enterprises face crisis, it is necessary to analyze the situation of crisis in a rational and localized way according to different social and cultural context, and adopt appropriate crisis communication strategies. While dealing with a complex cultural environment, avoiding cultural conflicts is an effective choice.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-354891 |
| Date | January 2018 |
| Creators | Han, Jiashu |
| Publisher | Uppsala universitet, Institutionen för informatik och media |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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