十八世紀工業革命的推進，使得大量生產(Mass Production)幾乎改變了各產業，為社會帶來大量的財富，隨著網際網路以及社群網站的普及化，大量生產已經無法應付日漸複雜的市場環境，而需要新的商業模式來達到突破。
隨著社群的概念興起，群眾外包的觀念也隨之廣泛應用於各種產業，而不再只限於開放原始碼的用途，逐漸被應用於T-shirt、科技業、雜誌業等等的範疇，舉凡美國Threadless.com、Innocentive等等都是應用群眾外包之成功案例。
群眾外包即是指提供平台供群眾使用，並在該平台上提供創意發想的點子，最終經由一定的表決機制發展成新產品，而非傳統商品化方式─由廠商開發製造完成新產品。
本研究探討群眾外包應用於台灣服飾業者之商品化流程，進而找出關鍵成功策略。為了有效釐清群眾外包商品化之複雜關記以及與群眾之互動細節，採用多重個案研究法，該質化的研究方法可由深度訪談產業專家，以了解發展歷程，並藉由個案廠商的角度，探討群眾外包之關鍵策略。
研究發現，群眾外包之策略是否可行有以下四個檢核點：群眾獎勵機制、仲介網路平台、評選機制以及生產與營運。首先要建立凝聚相同興趣的社群，並提供自由發揮的平台，藉由公正且有效率的評選機制選出欲生產之商品，透過有效率的生產才能順利將商品打入市場。 / As internet become more and more popular, customers become pickier because all of the information is so clear in it. Also, it makes the social network become stronger, and become the new method for enterprises to obtain ideas and market their goods. That’s how crowd sourcing has been used in many industries.
This study investigates how Taiwan T-shirt enterprises to use crowd sourcing as a method to obtain more works from the crowds on the internet. With the longitudinal study of three companies to investigate processes and content of crowd sourcing strategies. Study found out that the crowd sourcing strategy can be cut into four key points: give awards to attract people with the same interest involving in, establish a web platform for people to share ideas and put their works on, establish a fair appraise mechanism, and manufacture in a efficient way.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0099359023 |
| Creators | 林于涵 |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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