More and more traditional industries (especially have a own brand company) have invited their customers or suppliers to attend an activity which performs and coordinates new product innovation, thus, these all still have not a formal model to executed. This thesis is regarding that let company to aware demand and consuming behavior of consumer market as whole and seeking a new product creative from customer through establishing an innovation activity.
This customer innovation activity model that is build up from an Ethnographic model combined with knowledge spiral and cultural creative industries for example. The combination reason is that both of ethnographic model and knowledge spiral need to supplementation with together, because its have each of advantage and disadvantage. An Ethnographic model, could be explore the customer behavior, need, taste and so on in the innovation activity; other more, knowledge spiral could be stimulate the company¡¦s staff and customer knowledge tacit.
Whether the customer innovation activity model is practicable? In first step, it should verify and explore the phenomenon of cultural creative industries invited the customer to attend the innovation activities is exit. Therefore, the customer innovation activities models hypothesis verifies information is obtained by four companies or interviewers. Other than, it will be proof these hypothesis, if it has exits the phenomenon of customer attend to innovation activities invited by companies. However, the value of customer innovation activities model should within base of innovation concept, customer innovation, and customer orientation are necessary.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-1012108-172831 |
| Date | 12 October 2008 |
| Creators | Lei, Kin-Heng |
| Contributors | Chin-Tarn Lee, Yi- Ming Tu, Chang-yung Liu, Huei-Mei Liang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1012108-172831 |
| Rights | not_available, Copyright information available at source archive |
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