More and more traditional industries (especially have a own brand company) have invited their customers or suppliers to attend an activity which performs and coordinates new product innovation, thus, these all still have not a formal model to executed. This thesis is regarding that let company to aware demand and consuming behavior of consumer market as whole and seeking a new product creative from customer through establishing an innovation activity. This customer innovation activity model that is build up from an Ethnographic model combined with knowledge spiral and cultural creative industries for example. The combination reason is that both of ethnographic model and knowledge spiral need to supplementation with together, because its have each of advantage and disadvantage. An Ethnographic model, could be explore the customer behavior, need, taste and so on in the innovation activity; other more, knowledge spiral could be stimulate the company¡¦s staff and customer knowledge tacit. Whether the customer innovation activity model is practicable? In first step, it should verify and explore the phenomenon of cultural creative industries invited the customer to attend the innovation activities is exit. Therefore, the customer innovation activities models hypothesis verifies information is obtained by four companies or interviewers. Other than, it will be proof these hypothesis, if it has exits the phenomenon of customer attend to innovation activities invited by companies. However, the value of customer innovation activities model should within base of innovation concept, customer innovation, and customer orientation are necessary.

In the book Brand America, the author believes the US establishes and manages the country¡¦s image as a brand; in the long run, it imperceptibly boosts the national competitiveness of the US. In the meantime, the various phenomena in economy elicited by the cultural and creative industries and the general meaning of a ¡§National Image¡¨ at the conceptual level make people aware that the cultural creative industries have a great influence on a nation¡¦s competitiveness. The methodology of literature review is adopted. The researcher establishes indicators of cultural creative industries and indicators of the state branding, then makes assessments. The research purposively samples 45 countries in all from the three biggest economic areas (15 each), which are the European Union (EU), the Organization of American States (OAS) and the Asia-Pacific Economic Cooperation (APEC) and then makes comparisons. The result shows:¡]1¡^cultural creative industries are significantly correlated with the state branding.¡]2¡^cultural creative industries have the largest influence on one of the four main image aspects of the state branding: image of residential areas.¡]3¡^In the eleven cultural creative industries, music industry has the opportunity to advance the most in state branding.¡]4¡^The correlation of cultural creative industries and state branding will be influenced by the division of economic areas.¡]5¡^The best countries of state branding are Sweden, Australia and Canada.

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In the 21st century, the global economy is the era of knowledge-driven economy, focusing on innovation. Every culture has been influenced by the trend of globalization which makes a lot of traditional industries possess the potentiality to recreate. Therefore, many countries are trying hard to combine the creative products with commercial mechanism in order to reflect the characteristics of one's own culture. By doing so, it can strengthen people¡¦s identity with their own culture and incresase the additional value of the industries. When facing the trend of globalization, Taiwan has lunched the plan of the local cultural hall, which is the most representative local culture assets producing the cultural products of the extremely rich intention. And with the diversified marketing methods, Taiwan desires to build and construct a new kind of economy attitude which promotes the prominent Taiwanese international culture image. The local cultural hall has combined the local characteristic industry and specialize marketing strategies, to promote the development of economy of the local cultural industry and extend the function of cultural continuity. This research hopes to plan the way by combining concept and Strategic Planning Model of Integrated Marketing Communication, and make suggestion of marketing and promotion on the strategy to take the place of and raise the Hengchun Folklore Hall while setting up. This research is to go on by way of case study, collecting domestic and international relevant documents and case background materials and designing the foundation as the questionnaire at first. Then the researcher investigated through Delphi Method to understand, analyse and offer the way of Integrated Marketing Communication on the suggestion of local cultural industry practical operation. This research applied Delphi Method to the research approach. The respondents of the questionnaire represent the educational circle related to local cultural industry and the practice circle. The practice circles amounts to 20 people including relevant staff member and folk persons who are engaged in Integrated Marketing Communication and actually responsible for the business in the local cultural industry, the academia amount to 4 is by inviting professor's correlated curriculum or the scholars of the relevant topic of research. Analyse and process via statistical method, the main research findings will be described as follows:

With the vigorous development of digital content, many countries have been enthusiastically planning on it in order to gain the munificent margin and immense output value from this new industry. In Taiwan, the Executive Yuan of the Republic of China has approved the plan of ¡§Challenge 2008 ¢wCouncil for Economic Planning and Development¡¨ on the date of May 31st, 2002. Digital Content is one of the main industries to be developed in the ¡§Two-Trillion, Two Star¡¨ project of the ¡§Challenge 2008¡¨ plan. The ¡§Digital Content Institute¡¨ is also in the plan to cultivate digital content professionals in the areas of information, multimedia, arts and etc. Digital Publishing and Archives (digital publishing, digital archives, digital databases) are the core industries of digital content. The digital publishing and archives industry in Taiwan is in the presence of development, from OEMs by projects in the past to the present multi-dimension developments like multi-media creation, national and international magazines and journals authorization, digital archives value-added and productions. Therefore; it will be a very important mile stone for the digital publishing and archives industry development in the next decay in Taiwan. This research adopted case study methodology, and the cases are the three most popular digital publishing and archives companies in Taiwan -- Lee and Lee Communications (digital archives), Airiti Inc.( digital databases), and Bright Ideas Design Co.( multimedia publishing). This research is to study the core elements of start-up businesses, and review their start-up histories, enterprise operations and strategies, enterprise focuses and the core values of enterprises by the references of national and international research documents and industry information analysis. The impacts and key elements of the start-ups by entrepreneurship and management styles are also observed in this study. The information collected and the interview content is compared with the documentation records, and the search result is concluded at the end. The conclusions of this study for the entrepreneurs in this industry are listed as follow: 1. The market scale is too small and narrow. Therefore, aggressively expanding international market is necessary. 2. Due to training difficulty for professional designers, employing professionals from overseas for short term could be considered. 3. Marketing is equivalent to profit. Marketing ability should be enhanced, and promote products to client sides. 4. To solve the problem of bad management efficiency, changing management styles and studying can both improve. 5. Valuing copyright. Creating brand is the path for operating businesses in long term.

More and more industries have collaborated aggressively with other fields, and try to strengthen their relationship recently in cultural creative industries. However, people always focus their attention on the successful reason of executing alliance, but they ignore the successful reason of concluding alliance. The process of concluding alliance usually come fault because of the gap in their concept. For the reason, this thesis will research the factor of concluding alliance successfully. According to the process of concluding alliance, we have known the result of concluding alliance would have affected by motive, partner selection and the type of alliance. The alliance could conclude when the factor match up with each other. Base on this structure, the thesis try to explore which reason affecting the alliance conclusion. This thesis applied in-depth interview method to gather the firsthand information of the cultural creative industries. According to the research structure and firsthand information, it could generalize five successful factor of concluding alliance. Finally, it would have examined the development of cultural creative industries in Taiwan and found them lack for a channel to connect.

Šio darbo užsibrėžtas tikslas - išanalizuoti kultūrinių kūrybinių industrijų (KKI) ir didžiųjų prekybos centrų kaip moksliniame diskurse antagonistinių miesto raidos kelių santykį Šiaulių mieste bei įtaką miesto raidai. Magistro darbe, remiantis Lietuvos ir užsienio mokslinės literatūra bei dokumentų analize išanalizuotos kultūrinių kūrybinių industrijų (KKI) sampratos, atskleidžiamos kaip miestų vystymo, regeneracijos instrumentai bei moksliniame diskurse populiarios miesto regresavimo idėjos, siejamos su didžiųjų prekybos centrų neigiamu poveikiu miestų raidai. Tyrimas atskleidžia, kad neišvystytos iki konkurencingo lygmens bent jau Lietuvos kontekstu KKI mieste praktiškai neturi įtakos Šiaulių raidai, todėl didieji prekybos centrai, pirmiausia savo reikmėms bendradarbiaudami su KKI, gali būti traktuojami kaip polifunkciniai centrai, perimantys tradicines miesto funkcijas, įtakojantys ne vien neigiamus, bet ir teigiamus miesto raidai procesus ir net matomi kaip tolimesnė miesto raidos perspektyva. / The main goal of this paper is to analyze antagonistic relationship of the cultural creative industries (CCI) and hypermarkets as scientific discourse in the development of the city of Siauliai as well as its influence on urban development. According to the Lithuanian and foreign scientific literature and document analysis cultural creative industries (CCI) concepts are revealed as urban development regeneration instruments and in scientific discourse popular urban regression ideas associated with the major hypermarkets negative implications for urban development The survey shows that CCI that has not reached the competitive level (at least in the context of Lithuania) has little influence to development of Siauliai city, therefore hypermarkets primarily for their needs cooperating with the CCI may be considered as polyfunctional centers, who absorbs the traditional city functions, affecting not only negative, but positive processes for urban development as well, and even seen as a further urban development perspective.

從知識經濟到創意經濟，我們看到一個新的產業典範來臨，主導現階段經濟發展的正是創意，並且能不斷生成、運用、及永續發展。 創意經濟時代，創意產業以智慧財產權為核心，是文化與商業的結合，要真正形成產業，進而產生效益並創造產值，在產業價值鏈的建構、智慧財產的創造、保護、流通與運用等面向，需要進一步探討與落實。 電影產業是創意產業的火車頭，是十分複雜的綜合體，談到電影，一般人應該是直接想到好萊塢，最近幾年，印度寶萊塢與韓流可能也映入腦中，後臥虎藏龍時代，華語電影則迅速竄起，吸引各界目光。 惟典型的關於電影討論與研究，多集中於電影發展的歷史、電影類型、電影風格、電影導演或演員的藝術成就、以及電影市場展介紹等。 電影創造的過程是最複雜的創意管理，電影的保護、流通與運用的過程，更是最複雜的智慧財產權管理，透過電影產業價值鏈當中契約交易過程，將可作為經濟財的智慧財產權的價值極大化，並經由多元管道及平台重複運用，是一項繁複的產業化的跨領域整合。 近年來，我國開始逐漸重視智慧財產相關理論研究與實務運作，惟相當程度仍侷限於所謂高科技產業的適用，就型態、內涵、及營運模式迥異的創意產業，由於其本身具有不同邏輯的產業特性，是否或如何適用，或是如何創新，相關研究仍屬缺乏。 從智慧財產權的創造、保護、流通與運用的角度，深入探究創意產業當中的電影產業，必須先了解電影產業的發展歷史、現況、與趨勢，並應同時針對產業特性以及產業價值鏈進行分析，才能夠清楚探討電影產業的智慧財產權管理相關議題。 對於高度變動性、內部價值鍊密切結合、混合複雜的創意團隊或個人的電影產業，實則是由各類型的契約組成，因此，透過交易契約內容之審視，將是分析及了解現代化電影產業結構及發展的重要切入面向之一，也才能真正活化電影產業並促進發展。 具有現代商業概念及操作的管理機制，在電影產業中已經同等重要，這項具有創意性的管理，即是由電影製片所擔綱，電影製片就如同一位新創事業的創業家，要致力於如何將促成一部成功電影的所有必要元素統籌成一份專案事業計畫，促成投資者投資，籌募足夠資金，並協調創意人完成電影專案並推向市場。 面對文化與藝術的體驗性、創意工作者對其作品的高度重視性、創作的不可確定性、成本的變動性、消費者及市場的不可預測性等，本研究從經濟運作及市場交易法則切入，探討電影產業背景、發展趨勢、產業價值鏈、與產業特性，並以製片觀點，分析電影產業的智慧財產權管理與相關實務契約，將商業及管理概念導入文化創意產業當中，以形成具體的產業發展典型。 文末並提出研究與研究建議。 以創意產業中相對複雜的電影產業作為研究對象，本研究希望除了促成並強化電影產業本身商業與藝術結合的健全發展之外，也期望可以作為其他創意產業領域發展的重要典範。 尤其是，創意產業由於具有無體性特質及外溢效果，在流通與應用本即具有多元化面向與特質，不能以傳統意義上的單一產業視之，而是藉由跨越多個產業多樣平台的價值實現過程，將相關產業連結在一起，包括動畫電影、影視與數位內容、數位影音、數位典藏、行動應用、表演藝術、流行音樂、品牌授權、甚至文化創意園區發展、閒置空間再造、文化觀光、城市及國家行銷等，將是跨越領域與界線的融合。 / In the transition from a Knowledge-Based Economy to a Creative Economy, we see the advent of a new industry mode. What dominates present-day economic development is Creativity, which is able to be regenerated, applied and developed in a sustainable fashion. In the age of the creative economy, the creative industries are centered on intellectual property rights, and are a union of culture, art and commerce. In order for them to become real industries, generate profit and create output value, we need to further explore the establishment of an industry value chain, and create, protect, circulate and apply related intellectual property. The film industry is the driving force of all creative industries. Film is an extremely complicated synthesis. The process of making a film involves the most sophisticated creativity management expertise, while the process of protecting, circulating and utilizing a film requires the most complex intellectual property right management skills. Through the contract negotiation process within the film industry’s value chain, the value of intellectual property rights as economic goods are maximized. With multiple channels and repeated use of application platforms, film-making is a complex multidisciplinary integration process. In recent years, Taiwan has begun to pay more attention to the study of the theory and practice of intellectual property. However, this study has so far been limited to applications of the high-tech industries. With regards to the creative industries, whose forms, contents and operating modes are rather different from those of the high-tech industries, little study has been conducted due to their different industry characteristics. To investigate the film industry from the angle of creating, protecting, circulating and applying intellectual property rights, one needs to first understand the history, current status and trends of the film industry as well as analyze the industry’s characteristics and value chain before investigating issues concerning management of the industry’s intellectual property rights and revitalization of the industry. Modern-day business concepts and management mechanisms are equally important to the film industry. The producer is charged with this creative management task. The producer is like the entrepreneur of a newly established business, who endeavors to turn all the elements a successful film contains into a business plan, raise sufficient funds and coordinate efforts to complete the film and release it. From economic and market perspectives, this study examines the film industry’s historical background, trends, value chain and characteristics. In addition, from the producer’s viewpoint, the study analyzes the industry’s management of intellectual property rights and contracts, and introduces business and management concepts into creative industries in order to form a concrete industry development model. At the end of the study, it puts forward its research findings and suggestions for future research. With the film industry, a relatively complicated industry within the creative industries, as the subject, the study hopes to promote integration of commercial and artistic aspects, as well as aspiring to set an example for other creative industries. As a result of their intangible nature and spillover effects, the circulation and application of creative industries possess diverse facets and qualities and therefore cannot be viewed as a single industry from a traditional perspective. Rather, through a value realization process spanning several industries and a variety of platforms, relevant industries that include animated features, visual and digital content, digital videos, digital archives, mobile applications, performing arts, popular music, and brand authorization are linked. Creative industries even include development of cultural parks, rejuvenation of disused spaces, cultural tourism, and city and national marketing. They are a fusion of different fields and boundaries.