Analizuoti miesto marketingo bei laisvalaikio truzimo konceptai, išskirti miesto marketingo strateginiai ir taktiniai sprendimai, miesto marketingo planavimas, vartotojų poreikius tenkinantys laisvalaikio turizmo paslaugų teikėjai. Nustatyta marketingo vieta, tenkinant turisto poreikius. Miesto marketingo studijomis daugiausia domisi užsienio mokslininkai, lietuvių mokslininkų patirtis šia tema nepakankama. Tikslas - atlikus miesto marketingo bei laisvalaikio turizmo teorinių aspektų analizę, parengti miesto marketingo, orientuoto į laisvalaikio turizmą, modelį ir patikrinti jį empiriškai. Tyrimo metodai – kokybinis ir kiekybinis, kokybinis – content analizė, kiekybinis – anketinė turistų apklausa. / Concepts of city marketing and leisure tourism, strategical and tactical decisions of city marketing, city marketing planning, different types of leisure tourism organizations arranged by category, marketing place on purpose to satisfy the needs of tourist, were analyzed in theoretical part. These domains are not enough analyzed in theoretical and practical dimension in Lithuania. Scholastic articles are presented by initiative of foreign authors, not Lithuanian. The thesis should be helpful for local governance.The aim. To formulate the model of city marketing, orientated to leisure tourism by theoretical aspects of city marketing and leisure tourism.The methods of research. Quantitative and qualitative methods. Qualitative method – content analysis, quantitative – questionnaire of tourists.

none

none

As a result of the internet & digital technology developing rapidly, the effectiveness of communication between countries has improved dramatically, thus giving birth to the concept of a global village-replacing the idea of traditional country land. The positions of cities becomes increasingly important day by day, and becomes a country¡¦s critical centre point for its existence & development. The modern idea of city country induces the attention & sparks discussion amongst people all over the world, Therefore, questions of how to improve the marketing of a city, how to increase the rate of development of a city, and how to promote competition within a city become the main focus of international cities. City marketing becomes the key point in whether a city succeeds or failures in the global market. For this reason, the main point of research will be how local governments, can excel in city marketing, better understand the professional process of marketing management including object, analysis, project, performance, evaluation, and how the information office can assist as well as act as the framework of the organization. This research paper is written on the topic of ¡§the analysis and research for the function and position of city marketing in governmental information office¡¨. It adopts the method of question investigation, and uses statistics of material in researching the reason for all hypotheses. The targets for investigation include the information officers and journalists from 23 counties. There are 177 valid samples in total, discovering that 80% of counties understand the importance of city marketing, and promote it positively. Both ¡¨Propagating decree of Government¡¨ and ¡§City Marketing¡¨ are the key points, as well as, developing internet technologies, e-city, combining public & private resources, uniting unbeneficial organizations, encouraging citizens to attend public affairs, etc. The above mentioned promoting strategies should be performed positively. As for the problem of the existence of information office, 90% of those who answered thought it was necessary, and over 80% of those who answered want the information office expanded and its functions reinforced. By collecting the domestic and foreign documents, successful examples of city marketing and analysis of investigation statistics, this research will supply some suggestions and opinions to the reorganization of local governments. Key words: city country, city marketing, marketing management

ABSTRACT The tourism and technology have the highest potential among all the industries for the 21st century. The tourism (services) industry is an industry without chimney which can replace the traditional industry. The city and county governments of Taiwan are using ¡§City marketing¡¨ to promote the tourism by combining the tourism resources and city activities in order to establish the ¡§city image / brand¡¨ and create the brand value. A strong brand value can accumulate reputation and loyalty for the city services by the confirmation of consumers. This paper will study the cultural city ¡§Tainan¡¨ which is developed earliest in Taiwan. With abundant historic relics, Tainan don¡¦t have unique advantages when comparing with Yilan county of northern Taiwan and Pingtung county of southern Taiwan. This study, The Strategy of Tourism Marketing for Tainan, will analyze (a) the tourism and city activities of Tainan, (b) the tourism of Taiwan, (c) the foreign visitor statistics, (d) the successful cases of domestic and foreign promotions in order to investigate the hobbies of touring and visitors. This study will adopt ¡§city marketing¡¨, ¡§bench marketing¡¨, and ¡§ basic theory of SWOT¡¨. For the ¡§city marketing¡¨, we will promote Tainan as a product. The advantages of ¡§bench marketing¡¨ are the learning of the outstanding strategy or process from the other business of tourism marketing which can verify the self executing conditions and the problems. The ¡§ basic theory of SWOT¡¨ can analyze the existing resources of Tainan and understand the ¡§Strengths/Opportunities¡¨ and ¡§Weaknesses/Threats¡¨ in order to verify the target and self-position. A 4P strategy will be set for the ¡§differentiated marketing¡¨ of the target strategy. Keywords: City marketing, Bench marketing, Differentiated marketing, SWOT

Made available in DSpace on 2014-06-12T18:34:27Z (GMT). No. of bitstreams: 2 arquivo7788_1.pdf: 2502953 bytes, checksum: c83b7bb02904cf8849a1653bdf96823c (MD5) license.txt: 1748 bytes, checksum: 8a4605be74aa9ea9d79846c1fba20a33 (MD5) Previous issue date: 2007 / Este trabalho de dissertação propõe-se a construir reflexões sobre a importância do papel exercido pelo city marketing e pelo empresarialismo turístico na promoção do desenvolvimento local sustentável, focando o município de Tamandaré, no estado de Pernambuco, como possível alvo de alternativas, por parte do poder publico, voltadas para dinamização da atividade turística.Com base numa leitura aportada nas abordagens de autores como Kotler, Harvey Sanchez, Leal, entre outros, procura-se resgatar as principais visões teóricas com respeito às temáticas do marketing dos lugares e do city marketing, do empreendedorismo e empresarialismo urbano, e do papel do turismo no desenvolvimento local sustentável. Face à importância da recuperação do patrimônio ambiental de Tamandaré, hoje em franca degradação, e a necessidade de reapropriação do seu acervo cultural, histórico e artístico, como vetores principais na promoção de um projeto de desenvolvimento com bases sustentáveis, considera-se de fundamental importância realizar uma análise empírica apoiada na percepção dos atores locais. Com este intuito buscouse avaliar junto aos moradores, veranistas, turistas e representantes dos segmentos público e privado, a sua percepção sobre a problemática local e seu grau de envolvimento no sentido da superação dos estrangulamentos críticos de natureza econômica, social e ambiental por que passa o município. Tem-se a convicção de que a cooperação entre os atores, por meio de um modelo participativo de gestão e governança compartilhada, constitui-se no caminho principal para possibilitar e embasar um planejamento estratégico centrado no city marketing e no empresarialismo urbano. As experiências de incentivo ao empresarialismo turístico atuando dentro de uma visão compartilhada com governo e sociedade, visando ao desenvolvimento sustentável por meio do uso da ferramenta city marketing, têm tido histórias de sucesso em cidades como Barcelona (Espanha), Lisboa (Portugal) e Curitiba (Brasil). A adoção deste modelo, associado à formulação de estratégias de desenvolvimento endógeno e voltadas à internacionalização do lugar, visto que o espaço econômico hoje ultrapassa as fronteiras locais, sendo um desafio do mercado e do Estado, constituem-se, sem dúvida, em ferramenta imprescindível aos gestores públicos na implantação do planejamento estratégico voltado para promoção do desenvolvimento local sustentável

In contrast to East European cities, West European cities have increasingly targeted gay and lesbian travelers as part of their tourism campaigns. In order to exemplarily analyze the potential of international gay tourism for Budapest, nineteen semi-structured, in-depth interviews with non-Hungarian gay travelers, about their motivation to come and their experiences, were conducted in different gay establishments in the city. One result of the study is that their motivations for travel did not differ from "mainstream tourists"; while their expectations about gay life in the city were negative, their experiences were mixed. Implications for Budapest's city-marketing are discussed. (authors' abstract)

The near for several year Taiwan various metropolises city, steps out one after another footsteps of the city style transformation, simultaneously penetrates the successful city style transformation, not only causes the city transformation, to be reborn, also promotes the people to the city centripetal force and the honorable feeling. But lets the city continue forever, the health development must penetrate the space, the landscape, the environment, the ecology, the economy, the society, the culture, educates each good government. Again by way of each way city marketing, establishes its image localization to this city with his city populace or the foreign tourist. In recent years the whole world climatic change fierce change, the cause continues discharging to hundred years coming person for the greenhouse gas which has not controlled, the humanity since 19th century Industrial Revolution until now, discharged in the atmosphere CO2 (carbon dioxide) to have absorbs the infrared which the surface diverged, enable to approach the surface the temperature rise, this kind of approximate greenhouse increased the warm function to be called the greenhouse effect, but its function gas was the greenhouse gas.

For Taiwanese new row mian is small food and is also one part of life and history. By promotion of Taipei International New row, Taiwanese can know and place importance on this traditional small food. In addition, Taipei International New row can improve the business of new row mian industry and city awareness of Taipei in the whole world. City Marketing become a top priority of each government. Therefore,in this thesis take Taipei International new row mian Festival for example and take advantage of research method, like observation, doing the literature review, case studies and interviews. I hope that this thesis can conduct the Key factor of City Marketing strategy, give some recommendations and references for research institution¡Bnon-governmental groups and government. I propose some recommendations as follows: 1¡B Organization of plan group must be integrity and resources must be integrated 2¡BGive target market strong attraction and strengthen city position 3. Strengthen the connections with the product and target market

This dissertation focuses on the dynamics of gated communities with attention to the municipality of Guaynabo, Puerto Rico. Despite the growing numbers of gated communities worldwide, research on this matter remains scarce. I argue that a “gated community consensus” has emerged in Puerto Rico. The hypothesis is that in Guaynabo, the municipality facilitates the emergence of gated communities in order to change the face of the city and reap an economic windfall. Interviews demonstrate the municipality’s commitment to facilitating the construction of new communities and lending support to older communities. Most of these gated communities respond to high end income projects, thus altering the profile of Guaynabo’s residents. This has all led to the development of Guaynabo as a commodity, Guaynabo City, suitable to contractors, the municipality, and interested buyers. The gates confer prestige in the municipality.