El turismo es un fenómeno complejo. Sin lugar a dudas, uno de los mayores fenómenos Sociales y económicos de los tiempos modernos. Además, el turismo no es solamente un Fenómeno social; es también un gran negocio. Existe casi completa Unanimidad en que, desde el punto de vista de la demanda y de su dinámica de funcionamiento interna, el turismo se convierte tal vez en el sector más estable a nivel mundial en el largo plazo Es por esta razón que un plan city marketing sea importante en esta ciudad pues la presencia y relevancia del sector turístico en la economía de una región o localidad y las transformaciones de orden socio cultural que se generen por su permanencia en el entorno local, hacen de esta actividad una óptima alternativa de desarrollo .Cuando existen destinos con características de una singularidad incomparable como es el caso de la ciudad de MONTERÍA en el departamento de Córdoba-Colombia, vale la pena poner en valor todos los recursos primordiales que en ella existen aprovechando el boom de las TARS (turismo en áreas rurales, agroturismo, ecoturismo, turismo cultural y de aventura ) que tiene su origen en las nuevas tendencias de la demanda por destinos alejados de los circuitos tradicionales, en la búsqueda de nuevas experiencias y en una mayor exigencia en la calidad medio ambiental. El mismo puede definirse como cualquier actividad turística implantada en el medio rural considerado como partes integrantes de este ultimo las áreas naturales litorales etc.

City marketing is a recently developed process to assist communities in achieving development oriented aims. Changing economic circumstances created such a need and marketing contributed key concepts such as marketing mix and auditing procedures while the process usually occurs within a town planning context. Case studies of applied city marketing reveal predominantly growth related goals, diverse strategies, successes and problems concerning community involvement, equity and effectiveness. South African local authorities have only recently recognised the need for marketing, but tend to limit their actions to promotion. The Verwoerdburg Town Council which successfully established its new central business district, Verwoerdburgstad, through city marketing, has lost its impetus and direction. The Town Council should re-evaluate its goals and methods in order to market itself successfully. / Civil & Chemical Engineering / M.Sc. (Geography)

本研究使用內容分析法，針對2011年至2015年四大直轄市—臺北市、臺中市、臺南市、高雄市所發行的市政刊物的雜誌風格包含封面標題、圖片及色彩，以及封面故事的系列文章進行分析後，研究結論發現如下： 一、不同城市在雜誌風格的呈現上具有高度的相似性，僅在標題訴求及封面整體明度表現有明顯差異。 二、不同年代所呈現的雜誌風格具有統一性，僅封面整體色彩溫度隨著時間不同而略有變化。 三、改版對於雜誌風格影響不大，僅封面整體彩度及封面整體色彩溫度有大幅度的改變。 四、不同城市所呈現出的城市形象相近。 / In this study, by analyzing the content of city magazines: “Taipei Pictorial”, “Good Living @Taichung”, ”Live Leisurely in Tainan” and “KH Style” published by Taipei City, Taichung City, Tainan City and Kaohsiung City during 2011 to 2015. Studying this case by analysis their cover stories, headline, photo and color express, and the cover story. The results of the study concluded as follows: 1. High similarities showed on the style of magazines in different cities, the differences showed on the headline approach and cover appearance. 2. The style of magazines is in a similar way, only the cover appearance differs by years. 3. Some magazine had new edition during this study period; however, there is no influence showed on the style of the magazine, only on the appearance of cover photo. 4. Many similarities are found in individual magazines of cities.

Presented diploma thesis deals with the issue of territorial marketing in the Czech Republic, focusing primarily on the city marketing. The main aim of this work is to determine the current position of city marketing in the cities in Moravian-Silesian Region and compare tools that cities use. The research, which is part of this work, took place in 2014 and 2015. A semi- structured interview aimed to find out whether they are nowadays responsible workers from among city leaders familiar with the theory of city marketing and how they work with each of its types. Major emphasis in this research was put on marketing of investment opportunities, promoting tourism, but also the feelings of competition and threat among the surrounding towns. It was proved that the city in the Moravian-Silesian region with the concept of city marketing usually work, even though it is often called by other names. Currently cities seek marketing activities to attract new investors and promote tourism with an emphasis on events marketing. Keywords: territorial marketing - regional marketing - city marketing - towns - qualitative research

2008年台北市電影委員會的成立，及台北市文化局補助電影製作案的推行，象徵著台北市政府對於電影作為城市行銷方式採取的積極作為。本研究試圖探究此一因應全球化所引發的城市行銷風潮，在政府正視與政策鼓勵的大環境影響之下，電影中的台北城市空間呈現之樣貌。透過回顧文獻與資料蒐集、分析主要文本，及相關之深度訪談等方式，以台北市文化局補助電影製作案之影片為研究對象，進行分析探討。 　　研究顯示，台北市政府文化局行銷台北意象之補助政策，與台北市電影委員會之協拍服務，皆對於電影中的台北城市空間呈現造成影響，並形成一種台北城市空間的新興體驗方式。由於行銷台北意象之政策訴求，使得電影中的台北城市空間產生了觀光化的趨勢；對於具有獨特性的台北意象之鼓勵，使得台北城市空間在影片呈現上更趨多元。而台北城市空間與其影像呈現，便在互動的過程中，交織成一個不斷變化的動態結構。台北市電影委員會的協拍機制，使得電影中的台北城市空間，能有不同以往的呈現角度與宣傳可能。台北市文化局對於國際合製的政策鼓勵，亦使得電影中的台北城市空間得以納入多樣的思考觀點，並在海外電影城市行銷上取得先機。行銷台北意象之政策與宣傳方式，則促成了台北城市空間之新體驗。電影作為城市行銷工具，不僅帶動觀光效益，亦使得同時體驗真實與電影城市空間成為可能。而透過網路聯結的電影場景與台北城市空間，則能藉由影像賦予城市的不同氛圍，體驗電影為台北城市空間帶來的多樣感受。 / In 2008, Taipei City Government showed a positive attitude towards film as a city marketing strategy by offering film subsidies and establishing the Taipei Film Commission. This research attempts to explore the cinematic city space under incentive policies to the wave of city marketing in accordance with globalization. The subsidized films would be subjects of study, analyzed by using literature review, textual analysis and semi-structural interviews as research methods. 　　The result of the research shows that incentives made a great impact on the cinematic city space of Taipei and formed a new way of experiences. As a result of the policies of marketing Taipei, the cinematic city space of Taipei becomes Tourist-oriented as well as promotes unique images of Taipei. The interaction of city development and cinematic city space of Taipei interlace a changeable dynamic structure. The active support of Taipei Film Commission helps to make the cinematic city space of Taipei differently in shooting and publicity. Transnational co-production of film policies subsumes various points of view and heads start in city marketing overseas. Film as a tool of city marketing not only drives tourism benefits, but also realizes in experiencing real and cinematic city space at the same time.

City marketing is a recently developed process to assist communities in achieving development oriented aims. Changing economic circumstances created such a need and marketing contributed key concepts such as marketing mix and auditing procedures while the process usually occurs within a town planning context. Case studies of applied city marketing reveal predominantly growth related goals, diverse strategies, successes and problems concerning community involvement, equity and effectiveness. South African local authorities have only recently recognised the need for marketing, but tend to limit their actions to promotion. The Verwoerdburg Town Council which successfully established its new central business district, Verwoerdburgstad, through city marketing, has lost its impetus and direction. The Town Council should re-evaluate its goals and methods in order to market itself successfully. / Civil and Chemical Engineering / M.Sc. (Geography)

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2016-01-20T20:46:05Z No. of bitstreams: 1 LucianoCesarBezerraBarbosa_TESE.pdf: 6077253 bytes, checksum: 32c25ece7185ab041d98ecb417e2f608 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2016-01-21T18:59:52Z (GMT) No. of bitstreams: 1 LucianoCesarBezerraBarbosa_TESE.pdf: 6077253 bytes, checksum: 32c25ece7185ab041d98ecb417e2f608 (MD5) / Made available in DSpace on 2016-01-21T18:59:53Z (GMT). No. of bitstreams: 1 LucianoCesarBezerraBarbosa_TESE.pdf: 6077253 bytes, checksum: 32c25ece7185ab041d98ecb417e2f608 (MD5) Previous issue date: 2014-12-12 / Natal tem passado por importantes transforma??es nos ?ltimos 150 anos, desde as a??es de embelezamento da cidade, ainda no s?culo XIX, at? os dias de hoje, quando essas transforma??es passam a ter como objetivo inserir a cidade na competi??o interurbana pela atra??o de visitantes e dos fluxos de capital e consumo. Considerase que as primeiras iniciativas com vistas ao incremento do turismo em Natal ocorreram ainda nos anos 1960; entretanto, percebe-se que, apenas a partir da d?cada de 1980, houve um expressivo aumento das atividades tur?sticas em Natal e Regi?o Metropolitana, notadamente no litoral oriental do estado do Rio Grande do Norte, levando a uma expans?o do mercado de trabalho, ao aumento significativo dos investimentos estrangeiros, a mudan?as territoriais de grande impacto e ? produ??o de edifica??es voltadas principalmente para o ramo hoteleiro e de segunda resid?ncia para os turistas europeus. Desde ent?o, os incentivos ? atividade tur?stica no estado t?m se mantido e at? aumentado, com base no turismo voltado ?s belezas naturais, gastronomia local e eventos, o que transformou a atividade tur?stica numa das principais fontes de divisas para o munic?pio de Natal. No in?cio do s?culo XXI, j? est? estabelecida na cidade a constru??o de condom?nios verticais, monumentos (inclusive aqueles de grife), como o Parque da Cidade, projetado por Oscar Niemeyer, shopping centers e, para receber a Copa do Mundo, a Arena das Dunas, entre outros, voltados para o consumidor local e para o consumidor estrangeiro, notadamente o europeu. Entende-se que essas diversas novas edifica??es, monumentos e tamb?m as renova??es e restaura??es, implantados na cidade de Natal, buscaram a constru??o de uma nova identidade para a cidade, dentro do processo de desenvolvimento capitalista e de espetaculariza??o urbana. Considera-se que os monumentos e as edifica??es ic?nicos s?o atributos apresentados pelas cidades com vistas ? venda das localidades como mercadorias, estabelecendo uma nova quest?o urbana, um novo protagonismo das cidades, que buscam maior autonomia em rela??o ao Estadona??o. Nesta pesquisa, analisa-se o objeto arquitet?nico, ou seja, as edifica??es e os monumentos constru?dos ou restaurados em Natal e sua relev?ncia para o city marketing promovido pela cidade. Verificou-se que, de fato, essas edifica??es e monumentos est?o inseridos na produ??o arquitet?nica contempor?nea como base para o incremento da competitividade de Natal, e revelam um modo de produ??o capitalista, amparado nos recursos p?blicos, que opera na produ??o do espa?o urbano com vistas a repeti??o do modelo hegem?nico da cidade competitiva / Natal has come through major changes in the last 150 years, since the actions of city beautification, in the 19th century, until the present day, when such transformations start to have the objective of including the city in the competition for the attraction of the capital flows and consumption, domestically and in a foreign sense. It is thought that the first initiatives aimed at increasing tourism in Natal occurred in the 1960s, however, it became apparent that only from the 1980s was there a significant increase in tourist activities in Natal and the Metropolitan Region, especially on the east coast of the state of Rio Grande do Norte, leading to an expansion of the labour market, the significant increase of foreign investment, territorial changes of great impact and the production of buildings primarily intended for the hotel industry and second residence for European tourists. Since then, the incentives for tourist activity in the state have been maintained and even increased, based on tourism aimed at natural beauties, local cuisine and events, which transformed the tourist activity in one of the main sources of foreign exchange for the city of Natal. In the early 21st century, the construction of high-rise condominiums, monuments (including the designer ones), such as the Parque da Cidade, designed by Oscar Niemeyer, were already established. Also, shopping centers and, in order to host the World Cup, the new football stadium, the Arena das Dunas, among others, which were aimed at local and foreign consumers, especially European, stood out in the city. It is understood that these new buildings, monuments and also renovations and restorations that were deployed in the city of Natal aimed at constructing a new identity for the city, within the process of capitalist development and urban spectacle. It is considered that the monuments and the iconic buildings are attributes of the cities aimed at selling locations as goods, establishing a new urban environment, a new role as cities, which aimed at seeking greater autonomy from the nation-state. In this research, it was sought to analyze the architectural object, that is, buildings and monuments built or restored in Natal and its relevance to the city marketing promoted by the city itself. It was found that, indeed, such buildings and monuments are inserted in contemporary architectural production as a basis for increasing the competitive nature of Natal. In addition, they reveal a capitalist mode of production, supported by public resources, operating in the production of urban space with a view to repeating the hegemonic model of a competitive city

The objectives of this research had two approaches; the qualitative objectives were: to learn about the development expectations of Chiclayo for the next 20 years; to identify ways to achieve this goal; and to develop a concept that educates socially responsible citizens. Quantitative objectives: to identify the problems in the city of Chiclayo, to analyze the citizens’ perception of Chiclayo’s problems and to prioritize proposals for the sustainable development of Chiclayo. From this study, we conclude that the city of Chiclayo is facing a structural problem that affects the quality of life of all its citizens. It lacks a socially responsible city plan . Citizens expect a healthy, clean, ethical-moral, safe and organized city; they demand an educational plan for a socially responsible city. Thus, we are proposing a plan called «Chiclayo 2035. Quality of life and development». / Los objetivos de la investigación apuntaron en dos direcciones. En lo que respecta a lo cualitativo, se buscaba conocer las expectativas de desarrollo de Chiclayo para los próximos veinte años, identificar la manera de lograr el cambio y elaborar una propuesta que permita formar ciudadanos socialmente responsables. En lo cuantitativo, se esperaba identificar la problemática de la ciudad de Chiclayo, analizar la percepción de los chiclayanos sobre la problemática de la ciudad y priorizar las propuestas para el desarrollo sustentable y sostenible de Chiclayo.A partir de este estudio, se concluye que la ciudad de Chiclayo afronta una problemática estructural que afecta la calidad de vida de todos sus grupos de interés. Se carece de un modelo de ciudad socialmente responsable. Los ciudadanos esperan una ciudad saludable, limpia, ética-moral, segura, ordenada y demandan un proceso educativo en responsabilidad social transversal. Sobre esta base, se propone el modelo «Chiclayo al 2035. Calidad de vida y desarrollo». / Os objetivos da pesquisa apontam em duas direções. No método qualitativo: procurou-se conhecer às expectativas de desenvolvimento de Chiclayo para os próximos vinte anos, identificar formas para conseguir uma mudança e prepararuma proposta para educar cidadãos socialmente responsáveis. Quantitativamente: identificar os problemas da cidade de Chiclayo, analisar a percepção dos cidadãos sobre os problemas da cidade e priorizar propostas para o desenvolvimento sustentável de Chiclayo. A partir deste estudo, conclui-se que a cidade de Chiclayo enfrenta um  problema estrutural que afeta a qualidade de vida de todos os seus cidadãos. A cidade carece de um modelo socialmente responsável. Os cidadãos pedem uma cidade saudável, ordenada, limpa, segura, ética e moral, e exigem ações transversais para a educação e responsabilidade social.Nesta base, a proposta é um modelo chamado «Chiclayo 2035. Qualidade de vida e desenvolvimento».

À l’heure où la notion de ville durable s’inscrit au cœur des objectifs des politiques d’aménagement urbain, la nature revient sur le devant de la scène. Il en est ainsi pour ce qui concerne l’Agglomération lyonnaise où, dans leurs démarches visant à écrire la ville d’aujourd’hui et de demain, les acteurs confèrent à la « restauration » de la nature en ville une place majeure. En effet, alors que, longtemps, la présence de la nature dans les villes n’était regardée que comme l’un des éléments consubstantiels au tissu urbain, l’émergence des préoccupations écologistes dans le champ politique a, à partir des années 1990, changé la donne : aujourd’hui, les espaces de nature constituent l’une des pièces prépondérantes dans la panoplie des outils et des mesures mobilisés par les aménageurs pour répondre aux problématiques des villes contemporaines et concevoir la ville de demain. La question des relations entre ville et nature recouvre un champ sémantique complexe conduisant à soulever nombre d’interrogations, auxquelles la présente recherche tente de répondre. Comment et quand les politiques prennent-ils en compte la place de la nature dans la ville ? Au service de qui ? Au service de quoi ? Et à quelles fins ?Ce travail s’appuie sur deux études de cas, complémentaires l’une de l’autre. La première s’applique à analyser la façon dont les instances politiques lyonnaises communiquent sur la nature auprès de leurs administrés depuis vingt ans : de 1989 (élection de Michel Noir à la fonction de maire de Lyon) à 2009 (sous la mandature actuelle de Gérard Collomb).La seconde étude s’est appliquée à analyser les représentations, propres aux acteurs politiques, de la nature en milieu urbain : la patrimonialisation de la nature est apparue, simultanément aux préoccupations environnementales, comme un outil efficace pour prendre en compte la nature en ville. / In the current epoch when the concept of the sustainable city is at the heart of urban development policy objectives, nature has returned to front stage. This is certainly the case with regard to the agglomeration of Lyon where, in their substantial effort to pin-point the city of today and tomorrow, the chief proponents confer a major role on the "restoration" of nature in the city. Indeed, for a long time, the presence of nature in cities was regarded as only one of several integral elements of the urban fabric, however, the emergence of ecological preoccupations in the political field has, from the 1990s, changed these circumstances: today, natural spaces constitute a predominant factor in the range of tools and actions mobilised by developers to meet the challenges of contemporary cities and to design the city of tomorrow.The question of the relationship between the city and nature covers a complex semantic field that leads to numerous investigations, which this present research attempts to answer. How and when do policies consider the role of nature in the city? At the service of whom? With what objectives? To what ends?This work is based on two case studies, each complementary to the other. The first seeks to analyse the means by which the political administrators of Lyon communicate the theme of nature to their constituents over a twenty year period: from 1989 (the election of Michel Noir to the office of Mayor of Lyon) to 2009 (under the current term of Gerard Collomb ) .The second study is applied to analyse representations made, specific to the political administrators involved, of nature within the urban milieu : the role of the heritage of nature becomes apparent, simultaneous with environmental concerns, as an effective tool to define nature in the city .

The diploma thesis analysis marketing of the town Soběslav. The main goal is to analyze perception of tourism and tourism offer in the town Soběslav from the point of view of residents, surroundings and transitors. Minor goal is to create a project to support cultural and tourism offer in the town Soběslav. The first part of the diploma is dedicated to the marketing analysis of the town. In the second part of diploma is conducted research, the results of which are used for creation of the project. Within the project in the third part of diploma are designed particular tourism activities and proposed marketing measures to support promotion and awareness of the residents. The final chapters of the diploma deal with conditions for project realization.