Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2016-01-20T20:46:05Z No. of bitstreams: 1 LucianoCesarBezerraBarbosa_TESE.pdf: 6077253 bytes, checksum: 32c25ece7185ab041d98ecb417e2f608 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2016-01-21T18:59:52Z (GMT) No. of bitstreams: 1 LucianoCesarBezerraBarbosa_TESE.pdf: 6077253 bytes, checksum: 32c25ece7185ab041d98ecb417e2f608 (MD5) / Made available in DSpace on 2016-01-21T18:59:53Z (GMT). No. of bitstreams: 1 LucianoCesarBezerraBarbosa_TESE.pdf: 6077253 bytes, checksum: 32c25ece7185ab041d98ecb417e2f608 (MD5) Previous issue date: 2014-12-12 / Natal tem passado por importantes transforma??es nos ?ltimos 150 anos, desde as a??es de embelezamento da cidade, ainda no s?culo XIX, at? os dias de hoje, quando essas transforma??es passam a ter como objetivo inserir a cidade na competi??o interurbana pela atra??o de visitantes e dos fluxos de capital e consumo. Considerase que as primeiras iniciativas com vistas ao incremento do turismo em Natal ocorreram ainda nos anos 1960; entretanto, percebe-se que, apenas a partir da d?cada de 1980, houve um expressivo aumento das atividades tur?sticas em Natal e Regi?o Metropolitana, notadamente no litoral oriental do estado do Rio Grande do Norte, levando a uma expans?o do mercado de trabalho, ao aumento significativo dos investimentos estrangeiros, a mudan?as territoriais de grande impacto e ? produ??o de edifica??es voltadas principalmente para o ramo hoteleiro e de segunda resid?ncia para os turistas europeus. Desde ent?o, os incentivos ? atividade tur?stica no estado t?m se mantido e at? aumentado, com base no turismo voltado ?s belezas naturais, gastronomia local e eventos, o que transformou a atividade tur?stica numa das principais fontes de divisas para o munic?pio de Natal. No in?cio do s?culo XXI, j? est? estabelecida na cidade a constru??o de condom?nios verticais, monumentos (inclusive aqueles de grife), como o Parque da Cidade, projetado por Oscar Niemeyer, shopping centers e, para receber a Copa do Mundo, a Arena das Dunas, entre outros, voltados para o consumidor local e para o consumidor estrangeiro, notadamente o europeu. Entende-se que essas diversas novas edifica??es, monumentos e tamb?m as renova??es e restaura??es, implantados na cidade de Natal, buscaram a constru??o de uma nova identidade para a cidade, dentro do processo de desenvolvimento capitalista e de espetaculariza??o urbana. Considera-se que os monumentos e as edifica??es ic?nicos s?o atributos apresentados pelas cidades com vistas ? venda das localidades como mercadorias, estabelecendo uma nova quest?o urbana, um novo protagonismo das cidades, que buscam maior autonomia em rela??o ao Estadona??o. Nesta pesquisa, analisa-se o objeto arquitet?nico, ou seja, as edifica??es e os monumentos constru?dos ou restaurados em Natal e sua relev?ncia para o city marketing promovido pela cidade. Verificou-se que, de fato, essas edifica??es e monumentos est?o inseridos na produ??o arquitet?nica contempor?nea como base para o incremento da competitividade de Natal, e revelam um modo de produ??o capitalista, amparado nos recursos p?blicos, que opera na produ??o do espa?o urbano com vistas a repeti??o do modelo hegem?nico da cidade competitiva / Natal has come through major changes in the last 150 years, since the actions of city beautification, in the 19th century, until the present day, when such transformations start to have the objective of including the city in the competition for the attraction of the capital flows and consumption, domestically and in a foreign sense. It is thought that the first initiatives aimed at increasing tourism in Natal occurred in the 1960s, however, it became apparent that only from the 1980s was there a significant increase in tourist activities in Natal and the Metropolitan Region, especially on the east coast of the state of Rio Grande do Norte, leading to an expansion of the labour market, the significant increase of foreign investment, territorial changes of great impact and the production of buildings primarily intended for the hotel industry and second residence for European tourists. Since then, the incentives for tourist activity in the state have been maintained and even increased, based on tourism aimed at natural beauties, local cuisine and events, which transformed the tourist activity in one of the main sources of foreign exchange for the city of Natal. In the early 21st century, the construction of high-rise condominiums, monuments (including the designer ones), such as the Parque da Cidade, designed by Oscar Niemeyer, were already established. Also, shopping centers and, in order to host the World Cup, the new football stadium, the Arena das Dunas, among others, which were aimed at local and foreign consumers, especially European, stood out in the city. It is understood that these new buildings, monuments and also renovations and restorations that were deployed in the city of Natal aimed at constructing a new identity for the city, within the process of capitalist development and urban spectacle. It is considered that the monuments and the iconic buildings are attributes of the cities aimed at selling locations as goods, establishing a new urban environment, a new role as cities, which aimed at seeking greater autonomy from the nation-state. In this research, it was sought to analyze the architectural object, that is, buildings and monuments built or restored in Natal and its relevance to the city marketing promoted by the city itself. It was found that, indeed, such buildings and monuments are inserted in contemporary architectural production as a basis for increasing the competitive nature of Natal. In addition, they reveal a capitalist mode of production, supported by public resources, operating in the production of urban space with a view to repeating the hegemonic model of a competitive city