The purpose of the study is to explore the strategies in the development of Chiayi cultural tourism through the five dimensions of supply aspects¡Gattractions, services, transportation, information, and promotion. The researcher takes the methods to develop Chiayi¡¦s cultural tourism strategies through tourism resources data analysis, three cases study, and deep interview to induct the strategies. Then, the strategies are evaluated by Delphi.
Culture is the core and added-value element in any industries. Cultural tourism is the trend in the world tourism industries. Using the unique natural resources or human resources to develop the regional culture tourism, we can get the competitiveness and uniqueness to be the only tour destination and attract tourists to visit.
The results of the study reveal that
1. In the region of Chiayi, there are some essential elements in developing cultural tourism such as ecotourism tours, aboriginals tour, tea-drinking , rail tours, gourmet guide, educational tour, International Band Festival, and the branch of the Palace Museum. They are the niches to develop the regional cultural tourism.
2. Government and non-profit organization and commercials play important roles in regional tourism development. The government establishes policies and rules to set up the friendly tour environment and attracts commercials to invest. Commercials can provide tourists with the essential entertainment equipment, lodging and food service. Non-profit organizations will balance the regional tourism development and area conservation. Schools will also cultivate the human resources for tourism and do the researches in the tourism development to promote the regional cultural tourism.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0212108-120647 |
| Date | 12 February 2008 |
| Creators | Sun, Chinghui |
| Contributors | Hung-Hui Lu, Wan-Long Hong, Luke Yuan-Che Hsiao |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0212108-120647 |
| Rights | campus_withheld, Copyright information available at source archive |
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