This Master's thesis focuses on a marketing audit of customer satisfaction. In the first part of the thesis is a necessary theoretical background. The marketing audit focused on customer satisfaction is performed in the analytical part. Based on the results of the analyzes, proposals are made that can contribute to increasing customer satisfaction.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:442926 |
| Date | January 2021 |
| Creators | Otradovcová, Andrea |
| Contributors | Hůla, David, Chalupský, Vladimír |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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