Aim: The purpose of the study is to do the research that under the e-commerce business model, the impact factors of customer loyalty in an online shopping environment, how to improve the customer loyalty and how to build a long lasting customer relationship. Design/Methodology/approach: Through to the questionnaire survey research, design and collect sample data, combine with the Amazon Company’s current operating mode and the theoretical, and also got the second data. In order to make the data become more and more reliable. Findings: The studying on improving customer loyalty under the B2C e-commerce model is significant for theory and practice. On the background of Amazon company，which is the biggest e-commerce company in America, according to the relevant literature and field surveys，the paper brings forward the importance of customer loyalty at the e-commerce business. It could come to the conclusion is how to improve the customer loyalty and then how to build the long lasting customer relationship. Contribution: The paper according to the characters of the online shopping and combine with the literature about the e-commerce and customer loyalty research, Put forward a certain hypothesis, through questionnaire survey on customers, and statistical analysis of the relationship between customer loyalty and its influence factors make an empirically evaluation. The paper gives contribution to the e-commerce business, how to build the long lasting customer relationship.

Using the resource-based view (RBV) of the firm, this research examines how organizations integrate organizational resources with Web technology to implement Web functionalities to support the four stages of the Customer Service Life Cycle (CSLC). This research examines how combinations of Web functionalities impact the relative importance of the stages of the CSLC in determining customer satisfaction. The relative important of the stages of the CSLC varied depending on the product being considered for purchase (textbook, personal computer, and pair of jeans) and the gender of the online customer. Results of six regressions using policy capturing indicate that, overall, customers consider Web functionality support for the pre-purchase stages of the CSLC to be most important, with the requirements stage or acquisition stage consistently being first in importance. Post-purchase support showed increased importance with the purchase of a personal computer and textbook, and with male shoppers. Significant differences were limited with the retirement stage being significantly different from all the other stages in five post hoc tests, and from just the acquisition stage in the jeans test. By considering the products sold online and gender of the targeted online customer, organizations can invest their resources to build Web functionalities that incorporate values, culture, and processes to increase customer satisfaction with the Web site and influence firm performance.

No / Even after more than a decade of intensive research work in the area of electronic government (e-government) adoption and diffusion, no study has yet undertaken a theoretical evaluation of research related to ‘e-government satisfaction'. The purpose of this study is to undertake a comprehensive review of the literature related to e-government satisfaction and adoption with a particular focus on the most critical factors and their manifested variables that influence user satisfaction in e-government. Usable data relating to e-government research were collected from 147 papers identified from the Scopus database and by manually identifying relevant articles from journals dedicated to e-government research such as Electronic Government, an International Journal (EGIJ), International Journal of Electronic Government Research (IJEGR) and Transforming Government: People, Process, and Policy (TGPPP). A meta-analysis of existing e-government studies found that the majority of the construct relationships demonstrated a significant range of average summative correlation, and effect size, but the influence of perceived ease of use, effort expectancy on behavioural intention, behavioural intention on use behaviour, and perceived trust on risk were still found to be non-significant. A broader analysis of e-government satisfaction and adoption research seems to reflect that although a large number of theories and theoretical constructs were borrowed from reference disciplines such as Information Systems, e-commerce and public administration, their utilisation by e-government researchers appears to be largely random in approach.

Modern people pursue skin beauty no longer stays at the stage of basic skin maintenance. Some of them turn to the assist of cosmetic surgery, but some choose to use low-risk and good-effect cosmeceuticals. Recently, the fast growth of beauty care market scale has attracted lots of leading cosmetics brands going to the segmentation of market. Especially, as consumers face many products to choose from, whether country-of-origin and consumers¡¦ product knowledge affect their purchase intention becomes the main point of this study. Furthermore, the study also seeks to explore the customer¡¦s satisfaction toward different Country-of-Origin(COO) and the effect of COO on customer¡¦s satisfaction through using demographics variables and channel types as mediating variables. On the other hand, the relationship between demographics variables and channel types is also worthwhile to examine. This study selects the consumers who have ever used cosmeceuticals from America, France, or Taiwan as the study objects. The results show as the following. First, this study discovers that self-selective and online shopping are the channels which consumers often have access to. Second, the finding also supports that both of COO and consumer¡¦s product knowledge have positive effect on consumer¡¦s purchase intention. Third, consumers using French products are more satisfied than ones using Taiwan¡¦s products. Last, the influence of COO on purchase intention for neither demographics variable nor channel types are not significant.

The thesis focuses on customer satisfaction. The objective of the theoretical part is description of basic terminology and key areas related to customer satisfaction. The term customer is defined in detail including his importance for the company, and especially importance of customer satisfaction . The thesis describes methods used for measuring customer satisfaction, analysis of the satisfaction and also analysis of lost customers. There is short description of the company where the customer satisfaction was measured. The research was designed as mixed. The quantitative research is based on satisfaction survey with 179 respondents. This research is then followed by qualitative analysis based on comments caprured in service Heureka. There are recommendations provided based on the results of the research in order to improvement of the customer satisfaction. The recommendations include change od services and also change of the customer satisfaction survey.

Tato diplomová práce se zabývá analýzou spokojenosti zákazníků a doporučeními na zvýšení spokojenosti zákazníků společnosti Infinit s.r.o. Brno-Lesna, která poskytuje wellness a fitness služby. Teoretická část diplomové práce charakterizuje služby, kvalitu a spokojenost zákazníků. V praktické části je provedena analýza společnosti Infinit a dotazníkového šetření. Na základě získaných informací jsou navržena doporučení, jež by měl vést ke zvýšení spokojenosti zákazníků společnosti Infinit.

The master thesis deals with customer satisfaction analysis of the company fit4all CENTRUM, Ltd., and proposes measures to increase it. The first part of this thesis is focused on explaining the basic theoretical concepts, charakteristics of the company follows and also analysis of company‘s background. Analytical part contains also questionnaire survey and SWOT analysis. Based on the results of the analysis, recommendations are proposed in the last part of this thesis, it should increase customer satisfaction with the offer of indoor lessons in the fitness center.

The diploma thesis focuses on analysing customer satisfaction in chosen company. Theoretical part clarifies important terms, which are important for understanding the analytical part of this diploma thesis. After the theoretical basis follows the analytical part of the current situation through a description of internal and external company’s environment, which is followed by a questionnaire and its results. Finally, some suggestions for improvement of the customer satisfaction will be presented.

The primary aim of this diploma thesis is to suggest proposals leading to the increased level of customer´s satisfaction based on the obtained theoretical knowledge as well as on the performed analysis of the current state and the marketing research.

This Master's thesis focuses on a marketing audit of customer satisfaction. In the first part of the thesis is a necessary theoretical background. The marketing audit focused on customer satisfaction is performed in the analytical part. Based on the results of the analyzes, proposals are made that can contribute to increasing customer satisfaction.