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21	Analýza spokojenosti zákazníků u společnosti AUTO DORDA s.r.o. / Customer Satisfaction Analysis for AUTO DORDA Ltd. Company Jirásková, Michaela January 2010 (has links) The diploma thesis is devoted to the analysis of customers satisfaction at AUTO DORDA Ltd. Company. The theoretical section is focused on the way of the customer satisfaction analysis, marketing research and connected notions. Theoretical knowledge is used in the practical part, where there are results of the research implemented by GfK CZ company reviewed. Results of the research were the base for processing the questionnaire dealing with critical areas and it was given away to respondents, I mean AUTO DORDA customers. Proposals and disposals were compiled on the basis of gained information and they lead to increasing standard of customers satisfaction of the analysed company.
22	Marketingový výzkum spokojenosti zákazníka pro Electro World Brno Avion / Marketing Research of Customer Satisfaction for Electro World Brno Avion Zahradník, Tomáš January 2011 (has links) This thesis deals with customer satisfaction measurment at the Electro World shop in shopping center Avion Shopping park in Brno. First, primary and secondary goals of the thesis and methods of reaching those goals are defined. Second, theory needed for in-depth understanding of the problematic is introduced. In the following part, analysis of current situation is performed, which is then used as a basis for a questionnaire which is then evaluated and analysed. In the end, recommendations based on the questionnaire result analysis are suggested.
23	Zkvalitnění služeb Hotelu Centro spojené s přechodem na vyšší stupeň hotelové klasifikace / The Service Improvement of Hotel Centro Associated with Changeover to a Higher Hotel Classification Degree Vaculíková, Michaela January 2011 (has links) The diploma thesis deals with the analysis of the customer´s satisfaction of the Hotel Centro and with the process of implementation of the official standard classification of the accommodation facilities in the Czech republic system with an aim to obtain a 4**** class in a category „Hotel“. It assesses a current phase and then on the basis of observed shortages and classification requirements suggest desirable improvements and measures. It shows the process of obtaining the classification certificate.
24	Marketingový výzkum spokojenosti zákazníka jazykové školy Topschool / Marketing Research of Customer Satisfaction of the Topschool Gelnar, Jiří January 2012 (has links) Master thesis is focused on research of customers satisfaction of language school called TOP School. The first part defines objectives of the work. Further more there are processed theoretical basis and also there are described methods, which will be used in analysis of satisfaction of customers. In following part there is a description of current state of the company and also marketing research, which is based on questionnaires. On the base of obtained information there are created proposals, which will lead to higher customers satisfaction.
25	Marketingový výzkum spokojenosti zákazníků s maloobchodní prodejnou Neptun market / Marketing Research of the Customer Satisfaction of Retail Store Neptun Market Šperková, Ivana January 2013 (has links) The objective of the thesis is on the basis of theoretical knowledge and fieldwork to conduct a marketing survey, which will evaluate customer satisfaction in the retail store. The results of the survey and analyses will provide necessary documents to develop proposals and recommendations leading to increased customer satisfaction and the objective of the thesis.
26	Analýza spokojenosti zákazníků a návrhy na zvýšení její úrovně / Customer Satisfaction Analysis and Proposals for Its Improvement Slobodníková, Eva January 2014 (has links) The diploma thesis deals with the analysis of customer satisfaction with the product. This work defines the theoretical backgroung and issues related to customer satisfaction. The basic methods and processes for analysis of the marketing environment and the isssue of a questionnaire survey. Theoretical solutions are applied to a specific product, running shoes of the company adidas. The questionnaire survey, internal and external analysis, suggests the factors with which customers are or are not satisfied. Specific proposals to increase customer satisfaction with the product are set out on the basis of the outputs from the questionnaire.
27	Marketingový výzkum spokojenosti zákazníka společnosti Peek & Cloppenburg s jejími internetovými stránkami a návrh na jejich zlepšení / Marketing Research of Customer Satisfaction with Peek & Cloppenburg’s Website and Proposal for its Improvement Stehnová, Kristýna January 2015 (has links) This diploma thesis is focused on customer’s satisfaction of Peek & Cloppenburg’s website in Czech republic. In the first part, the main and secondary goals are defined alongside with the methods leading to the achievement of the goals. In the next part there are theoretical information summarized for best comprehension of the problem and its correct application. In the following part there are made analysis of company’s current situation and analysis of the research results. In the end there are on the base of previous analysis suggested recommendation for improvement of the current marketing communication of the company Peek & Cloppenburg in Czech Republic.
28	Spokojenost zákazníků a návrhy na její zvýšení / Customer Satisfaction and Proposals for its Improvement Šivelová, Terezie January 2017 (has links) This diploma thesis deals with a concept of arrangements designed to increase customer satisfaction of Pražírna, s.r.o. The first section describes the theoretical background. The following analytical section analyses activities of the company and its contemporary marketing mix. This section also contains an analysis of the corporation's background, marketing research and SWOT analysis. The last section suggests changes and recommendations for enhancement of customer satisfaction in the area of provided services and marketing communication.
29	Kundlojalitet : En studie om hur långsiktiga kundrelationer skapas på en tjänstemarknad Hyytiäinen, Josephine, Braatz, Anna January 2010 (has links) <p><strong>Purpose:</strong> The study aims to, from a companys point of view, describe how strategic work with customer loyalty is done.</p><p><strong>Conclusion:</strong> Another possible way to try to create loyalty is to exceed the expectations whether the customer is a member of the loyalty program or not. A strong brand with a good reputation can also contribute to a stronger loyalty. Reward systems gradually reward the customers since they first need to collect points, or in this case miles, to be able to use them later on. The staff is often educated in service to be able to interact with the customer in a professional manner. One way to interact with the members of the loyalty program is through profiles on the internet. To work with loyalty programs is a way for companies to get loyal customers.</p> service management customer loyalty customer value/satisfaction customer loyalty programs the airline industry frequent flyer programs Relationsmarknadsföring kundlojalitet kundvärde/tillfredställelse kundlojalitetsprogram flygbranschen frequent flyer programs Business studies Företagsekonomi
30	Kundlojalitet : En studie om hur långsiktiga kundrelationer skapas på en tjänstemarknad Hyytiäinen, Josephine, Braatz, Anna January 2010 (has links) Purpose: The study aims to, from a companys point of view, describe how strategic work with customer loyalty is done. Conclusion: Another possible way to try to create loyalty is to exceed the expectations whether the customer is a member of the loyalty program or not. A strong brand with a good reputation can also contribute to a stronger loyalty. Reward systems gradually reward the customers since they first need to collect points, or in this case miles, to be able to use them later on. The staff is often educated in service to be able to interact with the customer in a professional manner. One way to interact with the members of the loyalty program is through profiles on the internet. To work with loyalty programs is a way for companies to get loyal customers. service management customer loyalty customer value/satisfaction customer loyalty programs the airline industry frequent flyer programs Relationsmarknadsföring kundlojalitet kundvärde/tillfredställelse kundlojalitetsprogram flygbranschen frequent flyer programs Business studies Företagsekonomi

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