This thesis deals with the marketing research of customer satisfaction. It indicates the possible procedures for monitoring and measuring customer satisfaction, the specifics of small and medium-sized organizations. It describes in detail the research of customer satisfaction for the H-TIPOL Halašta. It includes data analysis and suggestions for improvement whose implementation can contribute to strengthening market position.

The diploma thesis is engaged in customer satisfaction of selected business company. The first part of this thesis summarizes theoretical relevant knowledge, which are used in another parts. The practical part deals with the company, its customers and includes analysis of their level of satisfaction and recommendations for customer satisfaction improvement.

this master´s thesis concerned with the customer satisfaction marketing research company called Okay. the satisfaction analysis is perfomermed on the basis of questionnaire survey. The result of this work are recommendations aimed at increasing customer sasfaction and improve the services of the company thus alowing it to be more customer oriented.

This diploma thesis is focused on measuring Pivovar´s Chotěboř s.r.o. customer satisfaction. The information was gained by doing marketing research and evaluated by computer Maple system. The result of the thesis is proposals and recommendation how to increase customer satisfaction.

This master’s thesis focuses on the analysis of customer satisfaction for a travel agency KM Travel and recommendations for its improvement. The theoretical part deals with basic concepts, such as marketing research, customer, customer satisfaction and quality of service. In the practical part is an analysis of KM Travel and analyze the information obtained from questionnaires. Based on the evaluation are suggested measures and recommendations to increase customer satisfaction.

This thesis deals with customer relationship management and detailed analysis of examined company's customer satisfaction. The thesis goal is to emphasize the importance of CRM as a factor in the development of care for corporate clients and based on the results of analysis, to suggest possibilities for further development of care for corporate clients in the examined company. The proposal part of the thesis contains a complex solution to the problems that were identified in the examined company's current customer relationship management.

Made available in DSpace on 2014-12-17T14:52:56Z (GMT). No. of bitstreams: 1 MarioOAG.pdf: 1577955 bytes, checksum: fe0181009d2b877d78c486878ab0226b (MD5) Previous issue date: 2006-05-19 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior / The objective of this thesis was studying the factors which contribute to customer s satisfaction and loyalty, focusing the Norwegian model of satisfaction and loyalty of the consumer, applied in the sector of hotel services in Natal/RN, Brazil. The theoretical research was led through the concepts of service quality, customer satisfaction and loyalty, models of quality management systems, national index of customer s satisfaction and methods which evaluate the customer s satisfaction. The field research was carried through from December 1st of 2004 to 24 st, among 381 international tourists who had been housed in the hotels of Natal. The analyses of the data had been made through the descriptive statistics and analysis of multiple regression. The results had evidenced that the main precedents variables of satisfaction had been: hotel s room, staff friendliness, hotel restaurant food and price paid; these are factors which explained, in 56,0% the variation of satisfaction with hotels. In relation to the constructs which had influenced the tourist s loyalty, were founds: tourist s satisfaction, hotel image and affective commitment, which had explained 53.0% of the data variability. The complaint management resulted as a basic factor for the tourist s satisfaction and loyalty / Esta tese objetivou o estudo dos fatores que contribuem para a satisfa??o e a fidelidade do cliente, enfocando o modelo noruegu?s de ?ndice de satisfa??o e fidelidade do consumidor, aplicado no setor de servi?o hoteleiro em Natal/RN, Brasil. A pesquisa te?rica foi direcionada para os conceitos de qualidade de servi?os, satisfa??o e fidelidade do cliente, modelos de sistemas de gest?o da qualidade, ?ndices nacionais de satisfa??o do cliente e m?todos que dimensionam a satisfa??o do consumidor. A pesquisa de campo foi realizada no per?odo de 1 a 24 de dezembro de 2004, com 381 turistas internacionais que se hospedaram nos hot?is de Natal. As an?lises dos dados foram feitas atrav?s da estat?stica descritiva e da an?lise de regress?o m?ltipla. Os resultados evidenciaram que as principais vari?veis influenciadoras da satisfa??o foram: o quarto do hotel, a cordialidade de seus funcion?rios, seu restaurante relativo a comida e o pre?o pago ao hotel que explicaram em 56,0% a varia??o da satisfa??o com os hot?is. Em rela??o aos construtos que influenciaram a fidelidade dos h?spedes, encontrou-se: a satisfa??o dos h?spedes, a imagem do hotel e o compromisso afetivo, os quais explicaram 53,0% da variabilidade dos dados. O gerenciamento de reclama??es resultou como um fator fundamental para a satisfa??o e a fidelidade do turista

This master´s thesis deals with an analysis of customer satisfaction with AGROFERT Prostějov tennis club. The work is based on theoretical findings oriented on marketing research, customer satisfaction, methods of measuring customer satisfaction which is general. The club is described and analyzed in the practical part and then the data were obtained and then evaluated from the questionnaire. In conclusion, concrete measures are suggested for improving customer satisfaction of the club.

This diploma thesis deals with the issue of customer satisfaction with services of providing internet access of Infos Art s.r.o. in Prostějov. The thesis is divided into three main parts. The first part of the thesis is focused on a theoretical basis. The second part of the thesis includes analysis of the company and then customer satisfaction survey. The last part of this thesis includes proposals to improve customer satisfaction.

Master's thesis is focused on areas of customer satisfaction analysis of GRAPE SC, a.s. company which provide Internet connection in Northwestern Bohemia. Theoretical part of master's thesis solve opportunity of marketing research whose output will be analyzed in practical part. There will be propose suggestions and precautions on the basis of gained data. These measures will lead to general increasing customer satisfaction with providing services and increasing company earnings.