by Chow Ching Yee, Yip Sin Yu. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2001. / Includes bibliographical references (leaves 40-41). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / INTRODUCTION --- p.1 / Background --- p.1 / Objective --- p.8 / LITERATURE REVIEW --- p.10 / Review On Online Shopping --- p.3 / Review On eCRM --- p.3 / E-mail Management System --- p.5 / Self-Help --- p.5 / Live Text Chat --- p.6 / Voice over IP (VOIP) --- p.7 / Conceptual Model --- p.10 / The Effects of eCRM on Online Shoppers' Perceptions --- p.10 / The Effects of Online Shoppers' Perceptions on the Attitude Towards Online Shopping --- p.14 / The Effect of Personal Innovativeness on the Attitude Towards Online Shopping --- p.16 / METHODOLOGY --- p.18 / Subjects --- p.18 / Procedure --- p.18 / Measure --- p.19 / Data Analysis --- p.20 / RESULTS AND FINDINGS --- p.21 / Assessment of the Measures --- p.21 / Model fit --- p.21 / CONCLUSION AND IMPLICATIONS --- p.24 / APPENDICES --- p.34 / Appendix 1 --- p.34 / Appendix 2 --- p.35 / Appendix 3 --- p.36 / Appendix 4 --- p.37 / Appendix 5 --- p.38 / BIBLIOGRAPHY --- p.40
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_323330 |
| Date | January 2001 |
| Contributors | Chow, Ching Yee., Yip, Sin Yu., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, iii, 41 leaves : ill. ; 30 cm. |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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