With fast technical change and rapid information deliver, forcing electric products of life cycle has been reduced dramatically. Driven by market trend, causes the product development process bears squeeze. Therefore, electric component distributor is no longer engaged in the trading business, but also provides multiple services as share product features, marketing information, design application and create product add-on value. This helps customers to have products ready in the market as soon as possible.
Most of electrical component manufacturers seek for more than one distributor in order to expand their own business, increase market share and decrease potential risk. At the mean time, there are many distributors investing on technical support and even preparing material without solid order for the customers demand, but the orders are still lost by slight cents difference. Thus, how to raise up the customer loyalty and repeat orders have become the important task of electric components distributor.
According to nowadays industry of electric component distributor, the study of analysis of key factors affecting customer loyalty is to enhance the relationship and satisfaction as customer loyalty increase proposal and cost reduce plan for future development strategy. According to the result of research, the affecting of S company customers' loyalty is in terms of the degree of product substitutability, price, satisfaction, and the product brand.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0804112-141629 |
| Date | 04 August 2012 |
| Creators | Liu, Han-Chung |
| Contributors | Yue-Shan Chang, Chi-Cheng Wu, Yung-Hsiang Ying, Pei-how Haung |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0804112-141629 |
| Rights | user_define, Copyright information available at source archive |
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