Research report presented to the Unisa School of Business Leadership / The results of the study show that as posited in the research statement, media spend is positive in relation to both the direct and indirect business cycles variables. This pattern of increased media spend is only maintained during the up-phases of the business cycle, but tends to level off during the down-phases.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:unisa/oai:uir.unisa.ac.za:10500/3990 |
| Date | 05 1900 |
| Creators | Desai-Gossel, Yolande Angeline |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Research Report |
| Relation | MBA Research Report; |
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