Return to search

DYNAMICS OF IDENTITY THREATS IN ONLINE SOCIAL NETWORKS: MODELLING INDIVIDUAL AND ORGANIZATIONAL PERSPECTIVES

This dissertation examines the identity threats perceived by individuals and organizations in Online Social Networks (OSNs). The research constitutes two major studies. Using the concepts of Value Focused Thinking and the related methodology of Multiple Objectives Decision Analysis, the first research study develops the qualitative and quantitative value models to explain the social identity threats perceived by individuals in Online Social Networks. The qualitative value model defines value hierarchy i.e. the fundamental objectives to prevent social identity threats and taxonomy of user responses, referred to as Social Identity Protection Responses (SIPR), to avert the social identity threats. The quantitative value model describes the utility of the current social networking sites and SIPR to achieve the fundamental objectives for averting social identity threats in OSNs. The second research study examines the threats to the external identity of organizations i.e. Information Security Reputation (ISR) in the aftermath of a data breach. The threat analysis is undertaken by examining the discourses related to the data breach at Home Depot and JPMorgan Chase in the popular microblogging website, Twitter, to identify: 1) the dimensions of information security discussed in the Twitter postings; 2) the attribution of data breach responsibility and the related sentiments expressed in the Twitter postings; and 3) the subsequent diffusion of the tweets that threaten organizational reputation.

Identiferoai:union.ndltd.org:vcu.edu/oai:scholarscompass.vcu.edu:etd-4956
Date01 January 2015
CreatorsSyed, Romilla
PublisherVCU Scholars Compass
Source SetsVirginia Commonwealth University
Detected LanguageEnglish
Typetext
Formatapplication/pdf
SourceTheses and Dissertations
Rights© The Author

Page generated in 0.0017 seconds