Background:Nordicfeel is an E-commerce company based in Vaxjo. Nordicfeel has recently approved theimplementation of a new checkout-system called “Ingrid”. The SaaS-application Ingrid is adelivery options module applied to a company’s checkout page. This module enablescompanies to customize available delivery options for the consumers based on rules andparameters associated with the consumer’s order, which the company presents. The objectivewith the implementation is to increase the net freight revenue without reducing the existingconversion rate.Purpose:The purpose of this study is to investigate how the implementation of Ingrid can increaseNordicfeel’s net freight revenue by improving the offering of delivery options. Furthermorethe purpose is to analyze whether the conversion rate of the customers is influenced by thenumber of available delivery options and by limitations in the delivery information. Finalobjective is to identify Nordicfeel’s balance between a high net freight revenue and and ahigh conversion rate between the consumers.Method:The study consists of a case study of Nordicfeel, grounded in both a qualitative andquantitative approach. The analysis method is based upon comparing expected patterns withexisting patterns. Existing patterns are gathered through interviews, focus groups and datacollection from Nordicfeel, to then analyze and identify an expected pattern.Results:The study confirms that limitations in delivery information and delivery options offered toconsumers will not significantly affect Nordicfeel’s conversion rate. By prioritizing profitabledelivery options and through small adjustments to freight prices and delivery times,Nordicfeel can increase their freight net revenue and maintain a stable conversion rate.Keywords: Checkout- System, Conversion rate, Delivery information, Delivery options,Freight Net, INGRID, Saas-Application
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-129998 |
| Date | January 2024 |
| Creators | Appelgren, Oskar, Emil, Krieg |
| Publisher | Linnéuniversitetet, Institutionen för management (MAN) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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