Abstract
Taiwan, on Pacific Ocean in mainland China edge islands area, in north and south Asia's central position and Penghu is located on the southwest side channel of the Taiwan main island. The sea water limpid, the geology special, the sand beach extends, the coastline is long, the natural rich resources adds on the near millennium the humanity lives the history, is the best place to develop tourism and traveling.
Penghu goes tourism promotes for nearly 30 years. According to the basis officially data, people who visit or travels around Penghu in 2004 is more than 500 thousand. In recent years, times changed and our personal income increase; therefore, there are more and more Taiwanese people like to spend their weekend to travel around Taiwan. People like to spend more time with family, or maybe self-service traveler. Penghu is a good place for self-service traveler, especially for Taiwanese people and there are many chances for Penghu to develop this industry. Penghu also had the development space in the self-service travel population aspect, especially domestic self-service travel population. According to some data, the self traveler who comes into Penghu is more than the groups to visit here; therefore, has the necessity thoroughly to study its destination choice behavior, why analyzes its decision-making process? What is the travel motive? What is the destination attribute? All the researches could take as reference as the correlation need.
This research by the quantification primarily, and the ideas of the questions are based on Boyd (1991) and some person¡¦s criterion designed. It focuses on the self-service traveler who is coming in to Penghu. We¡¦ll give them the survey in the Hotel, car rental shop, or information center. The main material analysis method has the number of times to assign, the simple percentage, the single factor variation number analysis, the factor analysis, the secondary material analysis.
The results of self-service traveler are:
7. Sex: Feamle
8. Age: 20~29
9. Education: University or above
10. Occupation: Office Lady
11. Marriage: No marriage
12. Income per month: $40,000 ~ $59,999
It¡¦s about 81.78% people who are the first time to travel to Penghu which is very high. Their first consideration is the impression of Penghu. Most of them will do some research before they come to Penghu. The resource is mainly from the travel books or magazines, the television, the radio commercial and the internet.
Those self-service travelers has different characteristic: Has by the occupation to the travel season reveals the difference. The traveller attribute to the travel motive, has to the interesting business and the elimination pressure two aspects reveals the difference obtained, the education level height, to the rest charge, the occupation, the marriage, also to is enjoying satisfied, the rest charge, looked the interesting business also has reveals the difference. But the traveller attribute not reveals the difference to the destination attribute. Respectively is "the pleasure" and "relaxes" by the factor analytic method extract two travel motives, a destination attribute factor, the naming is "the sum total factor", basically is worthy of looking at is pure to self-service travel factor the Penghu, does is the travel destination, to Penghu by leisure primarily.
The secondary material analysis shows the similar result as the survey we done, such as the traveler¡¦s characteristic and motivation. However, it is very different between travel around overseas and Penghu. Penghu needs to develop more traveling flavor and facilities to attract more domestic and international traveler then become an international scenic site.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0614105-101109 |
| Date | 14 June 2005 |
| Creators | Chuang, Kuang-hui |
| Contributors | Shyi-Liang Yu, Sheng-uei Hwang, Jih-wa Wu |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0614105-101109 |
| Rights | withheld, Copyright information available at source archive |
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