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Previous issue date: 2014-08-25 / Esta pesquisa tem como objetivo sistematizar uma proposta preliminar para o
desenvolvimento de um aplicativo mobile tablet, com o intuito de auxiliar na
aplica??o da t?cnica de Diferencial Sem?ntico ? DS, sob a abordagem do Design
Participativo. A t?cnica de Diferencial Sem?ntico, idealizada por Osgood et al.
(1957), vem sendo utilizada para medir a percep??o afetiva de indiv?duos a objetos e
conceitos por meio de escalas compostas por adjetivos bipolares, a partir dos
modelos te?ricos em que a t?cnica est? apoiada. Durante a aplica??o da t?cnica
com os usu?rios em potencial, o pesquisador precisa administrar contextos diversos,
simultaneamente, com uso de equipamentos, quando autorizado, e observar e
registrar relatos espont?neos do usu?rio/respondente. Observa-se que h? uma
sobrecarga cognitiva durante esse evento. Dessa maneira, utiliza-se um ?nico
aplicativo cuja interface ? elaborada com a finalidade de melhorar o grau de
satisfa??o dos usu?rios da t?cnica de DS, isto ?, os pesquisadores e colaboradores
respondentes. A presente pesquisa, objetivando entender os processos inerentes ?
tarefa de aplica??o da t?cnica de Diferencial Sem?ntico, seguiu as seguintes etapas:
a) a capacita??o de usu?rios; b) question?rio de background; c) entrevista com
Grupo de Foco; d) desenvolvimento de prot?tipos; e e) Avalia??o Cooperativa.
Foram observadas e registradas as rea??es e impress?es dos usu?rios a partir da
experi?ncia com a t?cnica de DS. Com base nessas observa??es, a hip?tese da
pesquisa confirmou-se em rela??o ? viabilidade de utiliza??o de um aplicativo para
mobile tablet, como mediador na aplica??o da t?cnica de Diferencial Sem?ntico, ?
medida que convergem as etapas para um s? dispositivo, melhora a execu??o da
tarefa entre o usu?rio/pesquisador e o usu?rio/respondente, promovendo a
satisfa??o dos envolvidos. / This research aims to systematize a proposal of developing a mobile tablet
application in order to help implementing the Semantic Differential technique ? SD,
under the approach of Participatory Design. In 1975, Osgood et al. created the
Semantic Differential technique. Since then, many experiments use it to measure the
affective perception of individuals concerning objects and concepts by means of
compounded scales of bipolar adjectives, based on the theoretical models that
support the technique: the conductible, spatial and metric models. During the
application of the technique with potential users, the researcher must simultaneously
manage several contexts, that is, audio recorder, when authorized, and observe and
record spontaneous reports of the respondent. It is noticeable that often occurs a
cognitive overload during this event. Thus, the use of a single application whose
interface is assigned to its users and respondents could assist researchers in
applying the SD technique. This research aimed to understand the processes
inherent to the task of implementing the Semantic Differential technique and obeyed
the following steps: a) training of users, b) background questionnaire c) interview with
Focus Group, and d) cooperative evaluation. Besides these procedures, one can also
observe the degrees of facilitation or difficulty concerning the use of the conventional
model, which is the development and application of scales with the aid of printed
material, pencil, pens, clipboards, and recorder software for editing the document and
data analysis. This paper comprises reactions and impressions from the experiences
of users of SD technique. Considering the data recollected from the user?s
observation, the hypothesis of the experiment proved to be right. It means that the
development of the application for mobile tablet employing the technique of Semantic
Differential is viable, since it assembles all the steps in one only tool, increases the
accomplishment of the task between user/researcher and user/respondent resulting
in their mutual satisfaction.
| Identifer | oai:union.ndltd.org:IBICT/oai:repositorio.ufrn.br:123456789/20079 |
| Date | 25 August 2014 |
| Creators | Souza, Ivana dos Santos de Lima e |
| Contributors | 03421846790, http://lattes.cnpq.br/7686896980904000, Pinho, Andr? Luis Santos de, 00031242740, http://lattes.cnpq.br/7753762932186347, Andruchak, Marcos Alberto, 64399052953, http://lattes.cnpq.br/4553226203655389, Valentim, Ricardo Alexsandro de Medeiros, 87455021453, http://lattes.cnpq.br/3181772060208133, Alves, Robinson Luis de Souza, 79071309487, http://lattes.cnpq.br/1430210466857818, Santa Rosa, Jos? Guilherme da Silva |
| Publisher | Universidade Federal do Rio Grande do Norte, PROGRAMA DE P?S-GRADUA??O EM DESIGN, UFRN, Brasil |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Source | reponame:Repositório Institucional da UFRN, instname:Universidade Federal do Rio Grande do Norte, instacron:UFRN |
| Rights | info:eu-repo/semantics/openAccess |
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