A creation of competitive advantage by using differentiation of company´s strategy actions : The case study of IKEA Sweden with experiences on Chinese and French markets.

Description

<p>The thesis is an investigateion of Ikea´s strategies on differents markets. The reasearch shows how the company had to adjust to different markets and conditions, in order to achieve competitive advantage.</p>

Links & Downloads

1. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-851
2. Local 2082/1211

Tags

strategic differentiation

IKEA

Additional Fields

Identifer	oai:union.ndltd.org:UPSALLA/oai:DiVA.org:hh-851
Date	January 2007
Creators	Capdevielle, Landry, Li, Min, Nogal, Paulina
Publisher	Halmstad University, School of Business and Engineering (SET), Halmstad University, School of Business and Engineering (SET), Halmstad University, School of Business and Engineering (SET), Högskolan i Halmstad/Sektionen för Ekonomi och Teknik (SET)
Source Sets	DiVA Archive at Upsalla University
Language	English
Detected Language	English
Type	Student thesis, text