s e-Commerce era has been brought into being, the call of ¡§disintermediation¡¨ comes to vogue, yielding overwhelming impact, in particular upon services provided by insurance brokers, agents and such ¡§production¡¨, ¡§transmission¡¨ oriented digital products. As insurance products and rates get liberalized after Taiwan became a WTO member, the insurance ¡§intermediates¡¨ must reconsider and innovate their business management strategies amidst harsh challenges of ¡§direct marketing¡¨ from insurance companies, ¡§integral and cross selling¡¨ and ¡§online website insurance¡¨ from financial holding houses. Only through such efforts can they cope with internal and external attacks, gain the room to survive and further develop ahead.
The present study takes ¡§single research object¡¨¡XHo-An Insurance Agency to look into a variety of transforming strategies when a car dealer invests in large-scale ¡§property insurance agency¡¨. We have conducted the study and assessment by means of ¡§literature reorganization¡¨, ¡§interview¡¨, ¡§traditional strategic analysis theories, tools¡¨, ¡§digital traditional strategic analysis theories, tools¡¨ and ¡§market survey¡¨. With the results yielded out of the study, we first come to Ho-An¡¦s ¡§Generic Strategies¡¨ and ¡§Digital Strategies¡¨ and such orientations to come to the ¡§vision¡¨ of ¡§becoming the agent of agents¡¨. In line with the ¡§vision¡¨, we further three phases of Ho-An¡¦s ¡§integral transformation strategies¡¨ as ¡§virtual integration of insurance companies¡¨, ¡§establishment of transaction alliance¡¨ and ¡§development of multifaceted marketing channels¡¨.
The business mode in counterpart with ¡§integral transformation strategies¡¨ is in two categories: ¡§Virtual insurance company alliance transaction center¡¨ and ¡§multifaceted marketing channels¡¨. In turn, we generalize the e-Business Model as: Establish ¡§vertical B To B integration, continual reinforcement of up- and down-stream integration¡¨; ¡§B To C: Look into policyholder-related information¡¨ as well as ¡§Horizontal B To B: Expanding industrial integration force¡¨, inclined to buyer-oriented e-Marketplaces.
The very key to Ho-An¡¦s transforming strategies is to broaden the horizon of sales power from the ¡§car dealer¡¦s insurance division¡¨ gradually into ¡§reintermediation¡¨ transforming strategies. In substantial and virtual integration, we will combine the up- and down-stream firms into a whole to become intermediates with integral insurance service functions, positioning themselves with initial marketing powers to bring up added values to clients.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0204102-162512 |
| Date | 04 February 2002 |
| Creators | Liao, Hsune-Chun |
| Contributors | Bingchiang Jeng, Hsiangchu Lai, Yi Ming Tu |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0204102-162512 |
| Rights | not_available, Copyright information available at source archive |
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