The aim of the study is to analyze how 18 year old Instagram users experience the strategic social interaction, which can be seen as a digital interaction online while using Instagram application. The main focus was to se how it affects and influences social life outside the digital sphere. The study consists of two focus groups with a total of eight young secondary upper school students. This method worked out with reality-based scenarios based on Instagram, which we in our study refer to as “cases”. With the case the young students discussed their thoughts, opinions and ideas. In addition to the focus groups, the study was supplemented with two interviews. A total of three theories were used to analyze the material; Pierre Bourdieu's Habitus and social capital, Jay Blumer and Denis McQuails Uses and Gratification and Anja Hirdman's perspectives on gender in society and in digital media. The result showed that 18 years old users tend to strategically use different combinations at the platform Instagram to influence their social life - the social room, a sphere that involves people in the real life (meetings). The fact that young people are affected both positively and negatively was also evident. Instagram can be seen as an interconnection tool but also a source of inspiration where you can escape your reality. However, all participants were aware that those who exist on the platform are exaggerated and far from reality.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-409774 |
| Date | January 2019 |
| Creators | Cross, Ellen |
| Publisher | Uppsala universitet, Medier och kommunikation |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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