Purpose/Aim: The aim of this study is to (1) analyze the amount of exposure disability sports get in Swedens biggest newspaper (Aftonbladet), (2) look at how Aftonbladet portraits disability sports and it’s athletes, and finally (3) to see if there has occurred any change over time (during the last eight years). Material/Method: The first method used is a quantitative analysis to measure exposure. The second method is a quantitative content analysis which is used to analyze how disability sports are portrait. The third method is rhetorical and is also used to analyze how disability sports are portrayed. Main results: The study has shown that disability sports get very little exposure in Aftonbladet. The articles in the newspaper that cover disability sports are portrayed from a personal point of view without much focus on the athletes achievements regarding his or her sport. The study also shows that the terms and phrases used in most articles describe the athletes as different from the norm which could lead to alienation. Keywords: Disability sports, media, exposure, agenda setting, alienation, rhetoric, Aftonbladet
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-106845 |
| Date | January 2008 |
| Creators | Hasselblad, Carl |
| Publisher | Uppsala universitet, Medier och kommunikation |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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