The primary goal of this study was to determine the factors that have an influence on
the development and expansion of domestic tourism in South Africa.
Three objectives were derived from the primary research goal.
In the first instance, domestic tourism and the role it plays was analysed by
conducting a literature study on all the available constructs as well as the concept of
domestic tourism.
The second objective was to analyse domestic tourism in the different provinces
(strengths, weaknesses, opportunities and threats, since after all, it is the function of
the provinces to promote domestic tourism).
The third objective focused on the results of an empirical study.
In July 2003 two hundred questionnaires were e-mailed and faxed. 108 replies were
received. Aspects covered by the questionnaire included obstacles to tourism,
opportunities, tendencies, trends, growth and the key success factors of domestic
tourism.
The survey was directed at all involved in tourism planning and management: in the
public and private sector, as well as specialists from the national, provincial and local
authorities. As far as the private sector is concerned, specialists from hotel groups,
like Sun International and Southern Sun, as well as tour operators, such as
Springbok, Atlas and Welcome Tours, and organisations, like The South African
Tourism Service Association (SATSA), Federated Hospitality Association of South
Africa (FEDHASA) and Association of South African Travels Agents (ASATA), were
approached.
The purpose of the research was to shed light on what South Africa can do to
advance domestic tourism. It also attempted to elucidate the role the government and
product owners should play on various levels.
From responses to the questionnaire it became clear that domestic products are
offered at competitive prices. Product owners, however, have to guard against too
high prices.
Product owners are to know their markets and understand current industry needs to
market products more effectively. / Thesis (M.A. (Tourism))--North-West University, Potchefstroom Campus, 2005.
| Identifer | oai:union.ndltd.org:NWUBOLOKA1/oai:dspace.nwu.ac.za:10394/560 |
| Date | January 2004 |
| Creators | Kruger, Nakkie Annemarie |
| Publisher | North-West University |
| Source Sets | North-West University |
| Detected Language | English |
| Type | Thesis |
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