Daniel Lerner’s „The Passing of Traditional Society“ of 1958 is still one of the most famous American studies in the field of modernization research. This article gives a deeper insight into the background of the emergence of the study. The author describes Lerner’s theoretical and empirical work and its connection to the policy of his time. A classic today in modernization theory, Lerner’s study was initially merely a request for the Voice of America to investigate the use of media in the Middle Eastern region –modernization or development did not yet play a significant role. The article shows how the direction of the study changed from its original intention into a political opinion research and thus into a political propaganda tool.
| Identifer | oai:union.ndltd.org:Potsdam/oai:kobv.de-opus-ubp:4717 |
| Date | January 2004 |
| Creators | Behrmann, Günter C. |
| Publisher | Universität Potsdam, Extern. WeltTrends e.V. Potsdam |
| Source Sets | Potsdam University |
| Language | German |
| Detected Language | English |
| Type | Postprint |
| Format | application/pdf |
| Source | WeltTrends - Zeitschrift für Internationale Politik, 44 (2004), S. 86 - 99 |
| Rights | http://opus.kobv.de/ubp/doku/urheberrecht.php, Volltextzugriff: WeltTrends-Archiv - eingeschraenkter Zugriff |
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