Managers have to consider different methods of keeping customers loyal to their specific company in order to secure revenue. Traditionally, pricing and pricing strategies have been good ways of acquiring and keeping customers. The purpose of this thesis is to provide a better understanding of how managers view this phenomenon today. In a sense, to analyze which importance managers place on pricing as a method of achieving customer loyalty. In order to obtain a greater understanding of the subject, semi-structured interviews with non-standardized questions took place. The thesis used a thematic approach to analyze the collected data. The findings and conclusions suggested that managers view price as an important factor but there are several other factors such as flexibility, customer satisfaction and competence that should be given an equal amount of attention if a company is to achieve customer loyalty.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:ltu-76507 |
| Date | January 2019 |
| Creators | Nisa, Yemeri |
| Publisher | Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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