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Effects of Hedonic and Utilitarian Shopping Satisfaction on Mall Consumption

The modern consumer expects a consumption experience with both hedonic and utilitarian rewards during a single visit to the mall. The orchestrating of both hedonic and utilitarian benefits in one visit challenges mall management and retailers to deliver the maximum shopping experience. This study seeks to reveal relationships among six variables: demographic characteristics, mall shopping orientation, mall perception, hedonic satisfaction, utilitarian satisfaction, and mall consumption. The intercept survey was conducted at a major entertainment-themed mall in north Texas. Multiple regression analyses (N = 202) indicate that demographic characteristics and mall shopping orientation were significant predictors of mall perception. Also, two mall perception factors (Sensation and Physical Environment) were predictors of hedonic and utilitarian mall shopping satisfaction. However, hedonic and utilitarian mall shopping satisfaction were found not to predict mall consumption in terms of cross-shopping, money spent, and time spent.

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc3188
Date08 1900
CreatorsBuhrman, Tiffany
ContributorsKim, Youn-Kyung, Paswan, Audhesh K., Forney, Judith
PublisherUniversity of North Texas
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
FormatText
RightsUse restricted to UNT Community, Copyright, Buhrman, Tiffany, Copyright is held by the author, unless otherwise noted. All rights reserved.

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