Company marketing strategies and issues related to the development of a logistics system have been formulated in the master’s thesis, factors which predetermine the development of intensive business activity have been discussed as well as the methods and forms for the development of the marketing logistics system have been analysed. By the method of random selection, efficiency of the marketing logistics have been analysed for several groups of goods. The results should assist commercial companies in proper organization of their work, while striving for economy of business activity. The scientific research hypothesis formulated by the author has been confirmed, namely that the marketing logistics system, which is properly arranged and managed, opens new minimiz-ing reserve of general costs as well as provides much better service for users.
| Identifer | oai:union.ndltd.org:LABT_ETD/oai:elaba.lt:LT-eLABa-0001:E.02~2005~D_20050602_152416-34416 |
| Date | 02 June 2005 |
| Creators | Žymantas, Nerijus |
| Contributors | Simanauskas, Leonas, Garalis, Algirdas, Martinkus, Bronius, Šaparnis, Gintaras, Bendžiuvienė, Brigita, Bartosevičienė, Vladislava, Siauliai University |
| Publisher | Lithuanian Academic Libraries Network (LABT), Siauliai University |
| Source Sets | Lithuanian ETD submission system |
| Language | Lithuanian |
| Detected Language | English |
| Type | Master thesis |
| Format | application/pdf |
| Source | http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2005~D_20050602_152416-34416 |
| Rights | Unrestricted |
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