Thesis (MBA (Business Management))--Stellenbosch University, 2008. / ENGLISH ABSTRACT: Corporate Social Responsibility (CSR) is an illustrious initiative that most companies take
advantage of in order to position themselves for competitive advantage in the business
world. Other companies view it as an opportunity to contribute towards the development of
the society who they find themselves doing business with. Globally, CSR is viewed in
different context and South Africa has its own unique way of approach.
South Africa's historical problems are still prevalent. These include poverty,
unemployment, housing and services backlog and economic inequality. The government is
facing a challenge of alleviating most of these by channelling resources to social
development. However, the magnitude of these challenges cannot be confronted by the
government alone, somehow private sector must assist. Undoubtedly several companies
within the private sector benefited from the legacy of the past. Thus, in a South African
context, philanthropic gesture from the sector is not an option, but a responsibility.
Government is obviously aware of social mandate and its promise, and of the economy's
persistent sluggishness to employment creation. Of course, the economy is growing at
acceptable rate, but its growth is not in synch with job creation. Through research and
learning from developed countries, the government has set its sights on nurturing small,
medium and micro enterprises (SMMEs) as the preferred method of fighting joblessness.
Broadly, this strategy has shown positive results globally and multinationals have
collaborated with governments to promote enterprise development.
The idea gives a broader hindsight that entrepreneurial culture is the way to go to build a
foundation of a robust sustainable enterprise development. A number of companies that
value CSR have heeded to this call - corporate social investment to sustainable enterprise
development - and one of them is South African Breweries Limited. SAB has various
enterprise development programmes that contribute significantly towards socio-economic
development. This report highlights the significance and relevance of the two
entrepreneurial programmes from SAB, known as the KickStart and Mahlasedi.
A main focus will be on the two programmes and how they are implemented, their
rationale and how much has been invested so far to ensure their sustainability and
success. The KickStart and Mahlasedi programmes have been in operation since 1995
and 2002 respectively. SAB Limited has invested more than R36 million for the KickStart
and has helped make 3 200 people to become entrepreneurs. Mahlasedi taverner training
programme has assisted licensed taverners to run businesses efficiently with reports of
owners saving up to 30.53% in monthly liquor sales and being able to grow their
investments to 40.54%.
An in-depth research into the programmes reveals that the two programmes have made
significant strides towards sustainable development, despite challenges of a few
candidates receiving funds in the KickStart programme and provincial licensing hiccups on
the part of Mahlasedi. This could be an example to other companies that are keen and
have not yet gone the route, to transform on CSI strategies. A key success factor in the
implementation phase of these programmes was mentoring of beneficiaries. Huge capital
investment can be made into socially responsible initiatives, but without mentoring,
sustainable development of benefiting enterprises may not materialise. / AFRIKAANSE OPSOMMING: Korporatiewe sosiale verantwoordelikheid (KSV) is 'n inisiatief van die korporatiewe sektor
wat al hoe meer uitkring vanwee ondernemings se oogmerk om hulle mededingendheid te
verbreed. Ander beskou dit as 'n geleentheid om dienste aan die wyer gemeenskap te
gee. Wereldwyd word KSV uiteenlopend vertolk en het ook Suid-Afrika sy besondere
benadering.
Suid-Afrika se onderliggende probleme, soos armoede, werkloosheid,
behuisingsagterstande en ongelykheid, duur nog steeds voort en gee vir die regering groot
uitdagings wat betref hulpbronkanalisering vir sosiale ontwikkeling. Dit is derhalwe nodig
dat die privaatsektor ook tot die oplossings bydra. Waar baie ondernemings in die verlede
van die bedeling voordele behaal het, is filantropiese aksies nou 'n vanselfsprekende
verantwoordelikheid.
Ten einde die gebrek aan werksgeleenthede aan te spreek, le die regering heelwat klem
op die kleinsakesektor en sy vermoe om skeppend te wees. Dit het wereldwyd sukses en
die korporatiewe sektor is bereid om die staat se pogings te ondersteun.
Hierdie siening lei tot 'n beklemtoning van ondernemerskap en hoe dit aangehelp kan
word. Verskeie korporasies het hierdie rigting ingeslaan, met Suid-Afrikaanse Brouery as
een van hulle. SAB se KSV-projekte sluit verskeie van die projekte in.
Hierdie studie fokus veral op twee sodanige programme, nl. KickStart en Mahlasedi, met
die klem op hul oorsprong en ontplooing. KickStart is reeds sedert 1995 in werking, met 'n
SAB belegging van R36 miljoen en die aktivenng van 3200 ondernemings. Die Mahlasedi
program vir die opleiding van taverne-eienaars is vanaf 2002 in werking en het ook daar
beduidende suksesse behaal.
Lesse geleer uit hierdie twee programme mag ook relevant wees vir ander projekte, met
besondere klem op die mentorskap-dimensie.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/5535 |
| Date | 12 1900 |
| Creators | Moru, Dyke |
| Contributors | Thomas, Wolfgang, Stellenbosch University. Faculty of Economic and Management Sciences. Graduate School of Business. |
| Publisher | Stellenbosch : Stellenbosch University |
| Source Sets | South African National ETD Portal |
| Language | en_ZA |
| Detected Language | English |
| Type | Thesis |
| Rights | Stellenbosch University |
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