It is because the ¡§Birth Rate Declination¡¨ is arrival. The competition of each child
is to turn a white-hot stage. In addition, the concept of ¡§Whole Personal Education¡¨ is
growing up, which parents are not only focusing on the entrance examination which
children have to study in the cram schools. In today, parents are focusing on the
omnidirectional technological skills. Therefore, the cram schools which are in Taiwan
have already changed their teaching strategies. Originally, the doctrine is to enter
higher level schools; however, the doctrine is to have different talents. As a result,
each kind of cram school marches toward multidisciplinary period.
In this competitive period, parents select talent cram schools with strict rules and
many managers of cram schools are also finding out key elements that cause
satisfaction from parents. The key elements are as following. First, the customers¡¦
ideology is developed; second, the quality of service is superior or inferior; third, the
form of business is excellent or not; fourth, the competitive condition of price, etc.,
This research paper provides two famous cram schools that are very famous and
have branch offices in south Taiwan as examples. Moreover, this research paper will
investigate the relation between the quality of service, the form of business, sense of
price, and customers¡¦ satisfaction. There are five hundred questionnaires. Three
hundred questionnaires are assigned from percussion instrument classes, and the
quantities of responses are two hundred and eighty-two questionnaires. Two hundred
questionnaires are assigned from dancing classes, and the quantities of responses are
one hundred and fifty-three questionnaires. The percentages of responses are
eighty-seven.
After analyzing, this research paper discovers some conclusion as following:
1. In price part, two units group of parents who have higher educational degree and
income make more senses about price than lower group parents. Furthermore, in
percussion instrument classes, female make more senses than males about price. In
contrast, males make more senses than females in dancing classes.
2. In the quality of service, there are three ideas that are responses, care, and
tangibles. In these three ideas, females can have the agreement easier than males
with cram schools. Two units group of parents have obvious difference in response.
The parents who are from percussion instrument classes do not satisfied with
responses, but parents who are from dancing classes agree with the responses.
3. In percussion instrument classes, parents pay much attention to the form of
business; even it makes a stay in classes.
4. In customers¡¦ satisfaction, two units group of parents who are in this research
express that females feel satisfied more than males.
5. In census, there are not so many distinct varieties. However, there are only few
obvious varieties which are professional part, educational part, and family state
etc., in percussion instrument classes. In professional part, the obvious varieties are
¡§the tangible of service quality.¡¨ In educational part, the obvious varieties are ¡§the
form of business.¡¨ In family state, the obvious varieties are ¡§the credit of
business.¡¨ In contrast, in dancing classes, there are two obvious varieties which are
professional part and family state. In professional part, the obvious varieties are
¡§the sense of price.¡¨ In family state, the obvious varieties are ¡§the customers¡¦
satisfaction.¡¨
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0908108-163912 |
| Date | 08 September 2008 |
| Creators | Lee, Shuo-lei |
| Contributors | Ing-Chung Huang, Shyh-Jer Chen, Chiung-Hui Huang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0908108-163912 |
| Rights | unrestricted, Copyright information available at source archive |
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