This study is to explore the future development of Bank of Kaohsiung (BOK), the only Kaohsiung based medium-size banking institute. Due to the close relationship between banking and economic development, banking institutes with headquarter at Kaohsiung serving the local enterprises in this region play a significant role. While¡Amost of the local banking institutions in Kaohsiung area moved their headquarters to Taipei or have been merged by Finance holding companies owing to their poor performance. BOK is the only one left. Nevertheless, BOK should not be satisfied with the advantage of being the only medium-size local bank, but has to seek the way to withhold the advantage from the market and survive even better when facing the severe competition from giant Finance holding companies.
This research adopts the questionnaire research method of case study and carries on the research by exploring:
1.the viewpoint of the middle-ranked clerks of BOK for the value of the Bank¡¦s operation core resources.
2.the viewpoint of the bank clerks of BOK for their intention and cooperative willingness in the bank development, including bank organizational change and economies of scope.
The conclusions of this study are presented as follows:
1.Most of the middle-ranked clerks of BOK agree to the view points of resource-based view that ability is more important than resources , intangible resources is more important than physical resources and finance resources.
2.42.5% of bank clerks agree that it is a major defect of BOK with most of their branch office located at the southern part of Taiwan. Over 70% of bank clerks agree to move of the poor performance branch office to other volatile city. However, 84.5% of the questionnaires insist that any assignment to serve in other area shall be volunteered.
3.Developing the wealth management business is mild positive to bank clerks of BOK, and young, new coming, high educated bank clerks are more optimism. Over 80% of bank clerks recognize that solid customer support is the great asset of their Bank.
4.Expanding the loaning business among the medium and small enterprises is mild positive to bank clerks of BOK, especially high educated young bank clerks.
5.Nearly half of bank clerks believe that there is a little chance that BOK will not become a financial holding company. Also, 42% of the employee reject or highly reject the Bank to carry out actively to merge with other financial holding company.
This research attempts to make some contributions on this subject. We start from the viewpoint of the middle-ranked clerks and bank clerks of BOK, through the empirical questionnaire research. We hope this can provides an objective discussion platform for people who concern the future development of BOK in the relevant issues.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0830107-112043 |
| Date | 30 August 2007 |
| Creators | Huang, Chao-Yeh |
| Contributors | Iuan-Yuan Lu, Tsuang Kuo, Hsien-Tang Tsai, Yophy Huang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0830107-112043 |
| Rights | campus_withheld, Copyright information available at source archive |
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