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Význam firemní kultury v podmínkách ekonomické krize / The Significance of a Corporate Culture in the Conditions of Economic Crisis

The subject of this diploma thesis is the corporate culture, its application and the possible influence caused by economy crises. Two companies from IKEA Group has been chosen, IKEA Hanim s.r.o. and IKEA Česká republika s.r.o. represented by Prague store IKEA Zličín. The related questionnaire has been created and used for mapping of the implementation and use of the corporate culture in these organizations. Different internal materials and interviews with employees has been analyzed and proceed. It has been shown that both companies are facing much higher pressure to achieve the result than before the outset of the economic crises. Also the contact with the management is insufficient in both organizations. The differencies has been discovered in the area of sharing the own opinion. In comparasion with the employees at the store the employees of IKEA Hanim s.r.o. feel that they can express freely. The employees of IKEA Hanim s.r.o. consider IKEA as a good employer. 42% of store employees do not agree with this statement.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76841
Date January 2009
CreatorsPolcarová, Regina
ContributorsSyrovátka, Oldřich, Taušová, Barbora
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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