Thesis (MComm.)--Stellenbosch University, 2001. / ENGLISH ABSTRACT: In recent years the importance and number of users of electronic commerce and its
medium, the Internet, have grown substantially. Despite this, the Business-to-
Consumer sector has shown slow expansion and limited growth, with the majority of
consumers slow to adopt the Internet as a medium for purchase. A probable factor
affecting the purchasing behaviour of individuals is the perception of risk of a breach
in (credit card) security and/or a violation of privacy. The research discussed here
indicates that two closely related constructs, namely perceived privacy risk and
perceived security risk exerts an influence on the Internet purchasing behaviour of
Internet users, and more importantly, the intention to purchase. In addition, the role
of social pressures regarding the provision of personal and credit card information is
indicated to be of considerable importance. / AFRIKAANSE OPSOMMING: Die afgelope aantal jare het die belangrikheid en gebruik van eletroniese handel en die
Internet aansienlik toegeneem. Ongeag hierdie groei het die sektor gemoeid met die
handel tussen besighede en verbruikers egter beperkte groei getoon. 'n Waarskynlike
rede vir die tendens in Internet aankoop gedrag is die persepsie dat daar 'n risiko is
van misbruik van 'n krediet kaart sowel as misbruik en skending van privaatheid. Die
studie wat hier bespreek word toon aan dat twee nou verwante kostrukte, naamlik
persepsie van sekuriteits- en persepsie van privaatheidsrisiko 'n rol speel in die
bepaling van Internet aankoop gedrag, sowel as die intensie om te koop. Verder is die
rol van sosiale druk rakende die verskaffing van persoonlike en krediet kaart inligting
uitgelig as 'n faktor van uiterste belang.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/52570 |
| Date | 12 1900 |
| Creators | De Villiers, R. R. (Raoul Reenen) |
| Contributors | Du Toit, J. B., Stellenbosch University. Faculty of Economic & Management Sciences. Dept. of Business Management. |
| Publisher | Stellenbosch : Stellenbosch University |
| Source Sets | South African National ETD Portal |
| Language | en_ZA |
| Detected Language | English |
| Type | Thesis |
| Format | 36, [3] p. |
| Rights | Stellenbosch University |
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