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Effects of market orientation on the job attitudes of employees.

by Yu Tak-Wai. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaves [77-104]). / ACKNOWLEDGEMENTS --- p.i / ABSTRACT --- p.iii / LIST OF ILLUSTRATIONS --- p.iv / LIST OF TABLES --- p.v / Chapter CHAPTER I --- INTRODUCTION --- p.3 / Chapter 1.1 --- Background of the Study --- p.3 / Chapter 1.2 --- Significance of the Study --- p.6 / Chapter 1.3 --- Objectives of the Study --- p.7 / Chapter 1.4 --- Outline of the paper --- p.9 / Chapter CHAPTER II --- LITERATURE REVIEW --- p.10 / Chapter 2.1 --- Overview --- p.10 / Chapter 2.2 --- Market Orientation --- p.10 / Chapter 2.2.1 --- Definition --- p.10 / Chapter 2.2.2 --- Relationship with Role Clarity --- p.15 / Chapter 2.2.3 --- Relationship with Organizational Commitment and Job Satisfaction --- p.16 / Chapter 2.3 --- Role Clarity --- p.16 / Chapter 2.3.1 --- Definition --- p.16 / Chapter 2.3.2 --- Relationship with Job Performance --- p.19 / Chapter 2.3.3 --- Relationship with Job Satisfaction --- p.19 / Chapter 2.3.4 --- Relationship with Organizational Commitment --- p.20 / Chapter 2.3.5 --- Relationship with Job Satisfaction and Organizational Commitment --- p.21 / Chapter 2.4 --- Job Performance --- p.21 / Chapter 2.4.1 --- Definition --- p.21 / Chapter 2.4.2 --- Relationship with Job Satisfaction --- p.23 / Chapter 2.4.3 --- Relationship with Organizational Commitment --- p.23 / Chapter 2.4.4 --- Relationship with Job Satisfaction and Organizational Commitment --- p.24 / Chapter 2.4.5 --- Relationship with Turnover Intention --- p.24 / Chapter 2.5 --- Job Satisfaction --- p.25 / Chapter 2.5.1 --- Definition --- p.25 / Chapter 2.5.2 --- Relationship with Job Performance --- p.27 / Chapter 2.5.3 --- Relationship with Organizational Commitment --- p.28 / Chapter 2.5.4 --- Relationship with Turnover Intention --- p.30 / Chapter 2.6 --- Organizational Commitment --- p.31 / Chapter 2.6.1 --- Definition --- p.31 / Chapter 2.6.2 --- Affective Commitment --- p.31 / Chapter 2.6.3 --- Continuance Commitment --- p.32 / Chapter 2.6.4 --- Normative Commitment --- p.33 / Chapter 2.6.5 --- Relationship with Job Performance --- p.33 / Chapter 2.7 --- Turnover intention --- p.35 / Chapter 2.7.1 --- Definition --- p.35 / Chapter 2.7.2 --- Relationship with Organizational Commitment --- p.36 / Chapter 2.7.3 --- Relationship with Job Satisfaction --- p.37 / Chapter 2.7.4 --- Relationship with Job Satisfaction and Organizational Commitment --- p.39 / Chapter CHAPTER III --- CONCEPTUAL MODEL --- p.40 / Chapter 3.1 --- Conceptual Model --- p.40 / Chapter 3.2 --- Hypotheses --- p.41 / Chapter CHAPTER IV --- METHODOLOGY --- p.44 / Chapter 4.1 --- The research design --- p.44 / Chapter 4.2 --- The sampling frame --- p.44 / Chapter 4.3 --- Data collection procedures --- p.47 / Chapter 4.4 --- The instrument --- p.48 / Chapter 4.5 --- Pretest --- p.55 / Chapter CHAPTER V --- DATA ANALYSIS AND RESULTS --- p.57 / Chapter 5.1 --- Data Analysis Procedures --- p.57 / Chapter 5.2 --- Scales Assessment --- p.57 / Chapter 5.3 --- Structural Equation Modeling --- p.58 / Chapter 5.4 --- The Original Conceptual Model --- p.62 / Chapter 5.4.1 --- Structural Equation Model Results --- p.62 / Chapter 5.5 --- The Modified Conceptual Model --- p.64 / Chapter 5.5.1 --- Structural Equation Model Results --- p.65 / Chapter 5.6 --- Discussion --- p.67 / Chapter CHAPTER VI --- CONCLUSION --- p.69 / Chapter 6.1 --- Managerial Implications --- p.69 / Chapter 6.2 --- Limitations of the study --- p.71 / Chapter 6.3 --- Directions for future research --- p.74 / BIBLIOGRAPHY / APPENDIX

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_322441
Date January 1999
ContributorsYu, Tak-Wai., Chinese University of Hong Kong Graduate School. Division of Business Administration.
Source SetsThe Chinese University of Hong Kong
LanguageEnglish
Detected LanguageEnglish
TypeText, bibliography
Formatprint, v, 76, [46] leaves : ill. ; 30 cm.
CoverageChina, Hong Kong, China, Hong Kong, China, Hong Kong, China, Hong Kong
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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