Thesis (MPhil)--Stellenbosch University, 2013. / On 1 April 2011, Vodacom (Pty) Ltd. underwent major transformation, which resulted in changes to
the organisation's purpose, vision, strategies and culture. In changing to a purpose-based
organisation and its commitment to being a learning organisation, a culture change is required in
order for the organisation to meet its strategic objectives.
Organisational change at this large scale can be difficult and unsettling and the transition to the
new way of doing things requires hardwiring of new learning through awareness and action.
Coaching, as a modern day management practice, is increasingly becoming an intervention of
choice in organisations undergoing change and the current body of knowledge shows that
coaching plays a vital role in the speed and transition of change during system-wide organisational
change.
Managers play a pivotal role in meeting the organisation's objectives by displaying and
operationalizing the new behaviours required to bring Vodacom’s vision of a purpose-based
organisation to life. Managers have to align their behaviours to the new culture and managers must
be helped to fulfil their roles in creating a purpose-based organisation.
This research study is important as the findings show that coaching created an awareness of the
organisational changes and contributed in a meaningful way by accelerating the change in
behaviours.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/95626 |
| Date | 03 1900 |
| Creators | Chowthee, Nishi Lalmanie |
| Contributors | Aiken, D., Stellenbosch University. Faculty of Economic and Management Sciences. Graduate School of Business. |
| Publisher | Stellenbosch : Stellenbosch University |
| Source Sets | South African National ETD Portal |
| Language | en_ZA |
| Detected Language | English |
| Type | Thesis |
| Format | x, 92 p. |
| Rights | Stellenbosch University |
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