This study endeavoured to uncover the trust experiences of individuals involved in business
alliances between traditional companies (TCs) and historically disadvantaged institutions
(HDIs) with a view to constructing a model that would facilitate a better understanding of
organisational trust within these institutions. The theoretical study proposed a theoretical
model of trust in the alliances between TCs and HDIs within an economic empowerment
domain. The empirical study employed Q methodology to investigate the trust experiences of
the participants. The 25 individuals who participated in the study were selected by means of
both non-probability purposive and snowball sampling The participants were presented with
the Q sample containing 50 items which they had to sort in accordance with the instruction
given. The post-Q sorting interview was conducted to give the participants a chance to
expound on their reasoning for the sorting of the Q sample.
Data were analysed using Pearson product-moment correlation and factor analysis. Six
factors revealed participants’ experiences of trust in the alliances: Factor A (Sincerity trust
alliances), Factor B (Values trust alliances), Factor C (Duped trust alliances), Factor D
(Vigilant trust alliances), Factor E (Deceitful trust alliances) and Factor F (Inclination to trust
alliances).
The trust experiences of the six groups were used to theorise about the association between
the participants’ trust experiences and their performance on the Positive and Negative Affect
Schedule (PANAS). In the main, the study found that groups that had pleasant trust
experiences with their partner organisations exhibited have high positive affect (PA) and low
negative affect (NA). Although exploratory in nature, the study contributed an empirically derived theoretical
framework of cognitive and affective trust within business alliances that may be further
investigated in future research endeavours. In this was it identified and proposed a modus
operandi for closing the trust gap. / Industrial and Organisational Psychology / D. Com. (Industrial and Organisational Psychology)
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:unisa/oai:uir.unisa.ac.za:10500/22169 |
| Date | 06 1900 |
| Creators | Moalusi, Kgope Philemon |
| Contributors | Coetzee, Melinde |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis |
| Format | 1 online resource (xvi, 550 leaves) : color illustrations |
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