Promotional methods in energy and power engineering on B2B market for increase sales. Diploma thesis. Brno: Mendel University in Brno, 2015. Diploma thesis evaluates the tools of marketing communication on B2B mar-ket in energy sector by using a qualitative marketing research. Analyses which of the tools of marketing communication are the most effective in that specifically sector as energy engineering. In the first part of the thesis is outlined the review of the literature, in the second part is accomplished an analysis of a macroeco-nomic environment and of the sector. In the third part in been accomplished the research of the companies and their marketing communication. In the final part of the diploma thesis are evaluation, comparison and suggestion of the most effective tools of marketing communication.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:251245 |
| Date | January 2015 |
| Creators | Křivánková, Lucie |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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