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A preliminary study into strategies for determining the level to start e-commerce adoption for success in SMMEs

THESIS
Submitted in fulfilment
of the requirements for the degree
MAGISTER TECHNOLOGIAE
in
BUSINESS INFORMATION SYSTEMS
in the
FACULTY OF BUSINESS INFORMATICS
at the
CAPE PENINSULA UNIVERSITY OF TECHNOLOGY
2006 / E-commerce improves value chain integration, enables customisation and
also provides smaller companies opportunity to reach customers worldwide.
However e-commerce poses challenges to companies, including how to
approach e-commerce to gain competitive advantage.
Although a number of studies report on e-commerce adoption,
these do not provide clear guidelines to determine how SMMEs should
progress or move into e-commerce adoption. The aim of this research study
is to examine the various available approaches and propose a model to assist
SMMEs to determine how to start e-commerce adoption.
Findings from this research study indicate that a small percentage of SMMEs
are selling online in the Western Cape and realizing benefits derived from ecommerce
adoption. The SMMEs interviewed followed an “adoption ladder”
approach to e-commerce adoption, however, some had the perception that
with maturity of e-commerce, a “managed strategic” approach would be
possible. In conclusion the research study proposes a model to assist
SMMEs to progress into e-commerce adoption, illustrating two available
approaches.

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:cput/oai:localhost:20.500.11838/1769
Date January 2006
CreatorsMotjolopane, Ignitia
PublisherCape Peninsula University of Technology
Source SetsSouth African National ETD Portal
LanguageEnglish
Detected LanguageEnglish
TypeThesis
Rightshttp://creativecommons.org/licenses/by-nc-sa/3.0/za/

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