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Bloggsamarbeten – En fråga om etik? : En kvalitativ intervjustudie om PR-praktiker, Bloggsamarbeten, Riktlinjer och Etik

The media landscape is changing, the blogs has taken focus from the traditional media. The PR industry is having a hard time following the rapid development, especially developing an ethical framework. This study aims to examine how PR-practitioners who works at PR- agencies, members of the industry association PRECIS, discuss blog cooperations as a tool on behalf of their clients. The study also examines how the collaboration between the agency and the blogger operate, especially how practitioners discuss issues concerning ethics and moral in their blog cooperations. This study is based on qualitative interviews with PR-practitioners who describes their thoughts of working with blogs as a tool and how they reflect on ethics, rules and frameworks. The findings of this research indicate that there is an uncertainty in the industry due to how practitioners approach to an ethical framework. The findings also show that practitioners see the blog as a great asset and that the medium is under constant development.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:oru-55694
Date January 2017
CreatorsElfstrand, Ebba, Ljunggren, Mimmih
PublisherÖrebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap, Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap
Source SetsDiVA Archive at Upsalla University
LanguageSwedish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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