Thesis (MTech (Business Administration))--Cape Peninsula University of Technology, 2007 / Chinese students study in South Africa on account of the English environment and cheaper
tuition fees. Owing to the increased Chinese student population in South Africa, a potential
Chinese food market is being mooted, and it is therefore necessary to undertake research to
define this potential market opportunity in order to provide information to entrepreneurs who
are interested in establishing a business in the Chinese food market in the Cape Metropolis.
Chinese students who are studying at the Cape Peninsula University of Technology (CPUT)
and the University of the Western Cape (UWC) will be the focus of the research. The main
purpose of this study was to analyze the food consumption behaviour of these students and
their attitudes towards Chinese and South African foods. A questionnaire survey was
conducted to collect information on the demographic characteristics of Chinese students, their
current food consumption habits and attitudes towards Chinese and South African food.
The data collection and analysis was computed by means of the Statistical Package for Social
Sciences methodology. The results reflected that students generally prefer not to eat at home
and that they eat both Chinese and South African food alternately. Furthermore, the attitudes
towards of the respondents towards Chinese and South African foods are influenced by
factors such as freshness, convenience and availability.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:cput/oai:localhost:20.500.11838/958 |
| Date | January 2007 |
| Creators | Kang, Le |
| Publisher | Cape Peninsula University of Technology |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis |
| Rights | http://creativecommons.org/licenses/by-nc-sa/3.0/za/ |
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